Social Media Specialist - Open for All Nationalities
At a glance
Mid-level Social Media role at Iabeey. United Arab Emirates · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Run Facebook, X, Instagram, TikTok, LinkedIn, and YouTube with consistent university branding
- Develop persuasive posts using writing, imagery, video, and infographics
- Use audience, trend, and competitor insights to refine social media tactics
- Answer public and private inquiries while sourcing stories from internal teams
- Launch social ads, review performance, and build relationships with aligned influencers
What you bring
- A bachelor’s degree in communications, marketing, business, new media, or public relations
- At least three years managing social channels and delivering social media tactics
- Hands-on knowledge of the listed platforms plus analytics and influencer management tools
- Strong English and Arabic communication, with creative, analytical, and organizational ability
Who this fits
You’ll suit a mid-level social media role focused on content, community response, campaigns, reporting, and influencer relationships. The position is in the United Arab Emirates and is open to all nationalities. Work may extend beyond regular duty hours, including weekends and holidays, with possible on-call responsibilities
From the employer
SUMMARY OF FUNCTIONS:
The Social Media Specialist at Ajman University is responsible for managing and maintaining the university's social media platforms, creating compelling content and analyzing performance metrics. This role focuses on executing social media tactics and strategies to enhance brand awareness, engage with the audience, and support marketing objectives.
Essential Responsibilities & Duties:
Manage and maintain the university's social media platforms, including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent branding and messaging.
Create engaging and persuasive content for social media posts, including text, images, videos, and infographics.
Monitor social media trends, audience preferences, and competitor activities to identify opportunities and optimize content strategies.
Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
Collaborate with internal stakeholders to gather content and stories for social media posts and campaigns.
Plan and execute social media advertising campaigns to promote university programs and initiatives.
Monitor and analyze social media performance metrics, such as reach, engagement, and conversions, and provide regular reports.
Stay updated with the latest social media trends, tools, algorithms, and best practices to continually optimize social media presence.
Build and maintain a network of social media influencers aligned with the university’s branding and marketing objectives.
QUALIFICATIONS AND EXPERIENCE:
Bachelor’s degree in communications, Marketing, Business, New Media or Public Relations.
Minimum of three years of experience in managing social media platforms and executing social media tactics.
KNOWLEDGE & SKILLS:
In-depth knowledge of social media platforms, including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube.
Proficient in creating engaging content for social media, including text, images, videos, and infographics.
Familiarity with social media management tools, analytics platforms and influencer management platforms.
Understanding of social media algorithms, trends, and best practices.
Strong written and verbal communication skills.
Analytical mindset and ability to interpret social media metrics.
Creative thinking and ability to generate engaging content ideas.
Excellent organizational and time management skills.
Proficiency in English and Arabic
WORKING CONDITIONS:
Work is normally performed in a typical interior work environment, which does not subject the employee to any unpleasant elements. The position may entail work after duty hours, on weekends, holidays and in emergency (i.e. may be subject to “on-call” responsibilities).
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