Hyperlocal Marketing Manager| Ernakulam

Iaamcp Open · verified Sep 10, 2026

Ernakulam Full-time Manager General Marketing

Mid-level General Marketing role at Iaamcp. Ernakulam · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Adapt central hyperlocal plans for local audiences and run regional campaigns from start to finish
Visit branches and check branding and SOP execution through regular audits
Lead community outreach, local social content, and employee engagement campaigns
Prepare accurate regional reports, coordinate vendors, and keep delivery cost-effective and SLA-compliant
Supervise Marketing Executives so they are field-ready and complete assigned work

What you bring

Bring four to six years of relevant experience
Hold a bachelor’s degree in marketing, business administration, communications, or a related subject

Who this fits

This role suits a marketer who can tailor centralized strategies to local communities while managing campaigns, vendors, branches, and Marketing Executives. It is a full-time position based in Ernakulam, with regular branch visits as part of the work.

From the employer

To design and execute localized marketing initiatives that strengthen market presence, customer engagement, brand visibility, and business growth within targeted geographies.

Responsible for executing centrally designed hyperlocal marketing strategies with regional customization to ensure relevance and impact.
Manage end-to-end campaign execution across your region, support branch-level branding and SOP adherence through regular audits and visits, and lead community outreach initiatives tailored to local audiences.
Ideating and implementing hyperlocal social media content to drive engagement and lead generation, as well as coordinating internal engagement campaigns to boost employee participation.
Consolidate and submit timely and accurate regional reports, manage local vendor relationships to ensure cost-effective and SLA-compliant execution, and supervise Marketing Executives to ensure field readiness and task completion.
Your efforts will directly contribute to regional visibility, customer experience, and marketing effectiveness.

Experience: 4 to 6 years

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.