Head of Section Brand Experience (m / w / d)

Hyundai Motor Europe hyundai-europe.com Open · verified Sep 16, 2026

Offenbach Director Brand Marketing

Leadership Brand Marketing role at Hyundai Motor Europe. Offenbach.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Hyundai’s European experience direction, then turn it into repeatable frameworks and plans for local markets
Lead and grow a cross-disciplinary team while coordinating delivery with marketing, product, communications, digital, and market groups
Oversee motor shows, roadshows, partnerships, experiential channels, and major events from planning through delivery
Set experience standards, review creative and partner work, and keep physical, digital, and phygital touchpoints aligned
Use insights, cultural signals, KPIs, and ROI to improve activations while governing budgets, agencies, risk, and operations

What you bring

Hold a master’s degree in marketing, brand management, communications, or a related subject
Bring more than ten years across brand experience, marketing, customer experience, partnerships, or related work
Show leadership of multidisciplinary teams and delivery of large experiential programs across multiple markets
Know brand strategy, experiential platforms, sponsorships, events, customer journeys, immersive storytelling, and activation
Communicate and influence across international stakeholders; English fluency is required and other European languages are useful

Who this fits

You’ll fit if you have led brand experience work across complex, multi-market settings and can connect creative delivery with performance data and business impact. The role is based in Offenbach, Germany, with flexible hours and hybrid working. English is required; other European languages are an advantage, while automotive or similarly complex consumer-facing experience is preferred.

From the employer

Purpose of the Job

Partner at all levels of the organization to develop, implement, and execute an organization-wide marketing strategy that increases market share, revenues, and profiles.

Role Summary:

Bring Hyundai’s brand to life across Europe! As Head of Section Brand Experience (m/w/d) you translate brand strategy into impactful experiences that connect customers with the brand across physical, digital, and phygital touchpoints. You lead the development of Brand Experience strategies and execute large-scale experiential initiatives, ensure consistency, creativity, and measurable business impact across all European markets.

We want you to:

Develop Hyundai’s European Brand Experience strategy and translate into scalable frameworks, operational plans, and market-ready initiatives
Lead, develop, and inspire a multidisciplinary Brand Experience team across Europe
Drive the planning and execution of high-impact brand experiences, including motor shows, roadshows, experiential platforms, partnerships, and flagship events
Act as the central coordinator across Marketing, Product, Communications, Digital, and market teams to ensure seamless experience delivery
Define, implement, and continuously improve brand experience standards, toolkits, playbooks, and guidelines across all touchpoints
Review and approve creative concepts, experience designs, and partner proposals to ensure alignment with brand strategy and objectives
Manage significant budgets, resources, and agency partnerships while ensuring efficiency and commercial effectiveness
Leverage consumer insights, cultural trends, and performance data to optimize brand experience initiatives and identify new opportunities
Drive the integration of digital and phygital experience formats, including live content, social activation, and immersive technologies
Monitor KPIs, benchmarking, and ROI metrics to continuously improve experience quality and business impact
Ensure effective governance, risk management, and operational excellence across high-visibility activations and events

About you:

Master’s degree in Marketing, Brand Management, Communications, or a related field
Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience are advantageous ideally with Lifestyle/Sports background
10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines
Advanced knowledge of brand strategy, handling major experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations
Deep understanding of performance driven analytics, customer journey design, immersive storytelling, and brand activation
Proven leadership experience managing multidisciplinary and cross-functional teams
Strong track record delivering large-scale experiential projects in complex, multi-market environments
Experience within the automotive industry or similarly complex consumer-facing sectors is preferred
Strong understanding of brand identity systems and their translation into physical and digital environments
Experience managing agencies, external partners, and significant marketing budgets
Strong analytical skills with the ability to translate performance data, consumer insights, and trends into actionable strategies
Excellent stakeholder management, communication, and influencing skills in international environments
Fluent in English; additional European languages are advantageous

Rewards and Benefits

A competitive salary and benefits package
Flexible working hours and a hybrid working policy
Continued learning and professional development
Car sharing and lease mobility program
Complimentary daily lunch at our canteen and subsidized breakfast options
Complimentary fitness facility and the opportunity to join various sporting clubs
Highly international working environment