Head of Marketing & Product (m/w/d) Genesis

Abteilungsleiter Produkt & Marketing (m/w/d)

As Head of Marketing & Product (m/f/d) Genesis, you will lead the strategic direction of the Genesis brand and product portfolio in Germany. You will oversee Marketing, Product and Customer Experience, from brand positioning and 360° campaigns to pricing, product strategy and the customer journey. Working closely with European stakeholders and cross-functional teams, you will strengthen Genesis as a premium brand and deliver a consistent, customer-focused market presence.

Werden Sie Teil unseres Teams:

We want you to:

• Lead the strategic development and positioning of Genesis as a premium brand in Germany, aligned with the European brand direction.
• Develop integrated 360° communication strategies and national and local campaigns across media, digital and social channels.
• Define relevant content, initiatives, strategic partnerships and campaign KPIs with a strong focus on lead generation.
• Shape the Customer Experience strategy, including personalised content, customer journeys, customer retention and lead management.
• Oversee the Genesis online presence in Germany, owned channels and community management.
• Create concepts for events, exhibitions, sponsorships and activations, and continuously evaluate campaign effectiveness.
• Lead national retail marketing and develop regional dealer campaigns and initiatives that optimise lead generation and the customer journey in the retail environment.
• Drive the activation of the Genesis Studio and continuously optimise the customer journey across processes, platforms and business functions.
• Develop product offer strategies and conduct competitive and trend analyses for premium EV and ICE vehicles in collaboration with the European headquarters.
• Manage pricing activities, product positioning and product communication, including the configurator and price lists, for the German market.
• Initiate special models based on market conditions in coordination with relevant departments and the European headquarters.
• Lead and develop the team, manage agencies and external partners, and oversee the departmental budget and reporting.
• Prepare business plans, management reports, presentations and decision papers for Top Management.
• Develop new topics, partnerships and structures while collaborating closely with PR, Sales, Aftersales and European stakeholders.

Was Sie auszeichnet:

About you:

• Degree in Business Administration with a focus on Marketing and/or Product Management, combined with extensive relevant professional experience.
• Very good knowledge of the automotive market and its underlying market dynamics.
• Leadership experience as well as experience managing agencies and external service providers.
• You combine strategic thinking with innovation and creativity and demonstrated strong negotiation skills and assertiveness.
• You are engaged, responsible and flexible, with a pragmatic approach to short-term requirements.
• Strong communication skills and enjoy working in cross-functional teams.
• Very good written and spoken German and English.
• Good MS Office skills and strong presentation capabilities.

Unsere Benefits

• Individual development opportunities, performance reviews, and annual salary reviews
• Mobile & hybrid working options, full-time or part-time, flexible working hours, and flexible leave days
• Company car with a fuel card for both business and private use
• Employee vehicle leasing program, including attractive terms for family and friends
• Complimentary lunch, subsidized breakfast
• Attractive collective agreement benefits, such as company pension schemes, accident insurance, and employer contributions to capital-forming savings (VL)
• Free parking, including complimentary charging facilities for vehicles leased through the employee program
• Subsidies for fitness activities and a bike-leasing program
• Employee events and prize draws (e.g., tickets for sporting and cultural events)