Head of Marketing
At a glance
Director-level Marketing Leadership role at Savvy Talent. Remote, Canada · CA$200,000–CA$300,000 OTE.
growthroles summary, based on the employer's posting.
What you'll do
- Set direction for self-serve and enterprise marketing, partnering with growth and sales leaders to generate pipeline
- Coach a small team covering paid media, product marketing and social, while guiding their everyday work
- Keep the website, social, paid channels and product marketing consistent with the established brand position
- Create enterprise programs such as events, annual reports and gated content to bring qualified leads to sales
- Write copy, shape offers and landing pages, launch campaigns, and communicate what each effort delivers
What you bring
- At least nine years in marketing, including work in B2B SaaS
- A clearly attributable role in marketing during a company’s climb from ten million to one hundred million
- People-management experience and a hands-on approach to writing, offers, positioning and brand storytelling
- Experience with enterprise and self-serve marketing, plus knowledge of creator marketing and social attention
Who this fits
This suits a senior marketing leader who can manage a team and still execute campaign work directly. You will report to the CEO and lead a small team. The position is remote and based in Vancouver.
From the employer
As the Head of Marketing, you will be the single owner of marketing at a fast-growing creator marketing platform, helping take the company from about $12M to $100M in annual run rate across a PLG self-serve motion and an enterprise sales motion. Reporting directly to the CEO, you will bring the brand positioning to life across social, paid media, the website, product marketing, and enterprise campaigns. You will lead a small team of about three people, which will grow over the next year, and manage the agencies that support it.
This is a player-coach role for an experienced marketing leader who has played a key part in a scale-up and is still happy to write the copy, build the offer, and ship the campaign when needed. You will bring together marketing work that is currently spread across growth, sales, and other teams, keep every channel consistent with the brand positioning, and report clearly on the results of each initiative.
Responsibilities:
- Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline
- Lead and develop a small team across paid media, product marketing, and social media: set goals, build systems, and manage day-to-day execution
- Keep every channel true to the brand positioning developed with an external agency, from social and paid media to product marketing and the website
- Manage external agencies for positioning, PR, and content: set strategy, review their work, and approve AEO, GEO, and blog content
- Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified pipeline for sales
- Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media
- Plan and lead campaigns, webinars, and content-led lead generation, and own the marketing calendar and LinkedIn go-to-market
- Build and systematize an email marketing motion using AI tooling and automation
- Execute important work directly, with hands-on copywriting, branding, storytelling, and messaging
- Track every initiative, report on performance, and communicate what is working and the impact it is delivering
Requirements
- 9+ years of marketing experience, including B2B SaaS
- A key, attributable role in a marketing org during a $10M to $100M scale-up
- Experience marketing for both enterprise and PLG or self-serve motions
- Proven people management experience with a player-coach style, ideally having led multiple marketing functions at once
- Hands-on skill in copywriting, offers, positioning, and storytelling; you do the work, not just brief it out
- Demonstrated familiarity with the creator economy and creator marketing, and a deep understanding of how attention works on modern social platforms
- A strong affinity for AI tooling and workflow optimization, with real-world examples
- Resourceful and results-driven: you get results without a blank check and can say what every initiative returned
Preferred Qualifications
- Experience with two-sided marketplaces
- Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit
- Experience managing agencies for positioning, PR, SEO, AEO, or GEO
- Hands-on experience with a modern go-to-market stack
- Experience running LinkedIn offers and gated content for enterprise pipeline
Benefits
- OTE: CAD 200,000 to CAD 300,000, depending on experience
- Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises
- Paid Time Off: 3 weeks of vacation annually
- Paid Holidays
- Paid Sick Leave
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