Social Media / Marketing Specialist - AI Powered Rapid Development Lab
Mid-level Social Media role at Hyphen Connect Limited. Shenzhen.
Growth Roles summary, based on the employer's posting.
What you'll do
- Use AI marketing tools to build campaigns and interpret audience engagement
- Run social strategies across Twitter/X, LinkedIn, TikTok, and Discord
- Write posts, blogs, and newsletters that present products and grow awareness
- Review AI-based campaign data to improve reach and results
- Join tech and crypto communities and coordinate content with multimedia teams
What you bring
- Hands-on familiarity with AI marketing tools for content creation and audience analysis
- At least two years in social or digital marketing, with successful campaigns to show
- Know social platforms, analytics tools such as Google Analytics, and content management systems
- Communicate clearly, solve problems, and adapt in a fast-moving environment
Who this fits
You’ll suit a mid-level role focused on promoting prototypes across social channels and online tech or crypto communities. The job is based in Shenzhen and involves close work with product managers and multimedia teams. Fresh graduates may be considered when they have relevant experience using AI tools.
From the employer
About Us:
We’re a fast-moving, AI-leveraged rapid prototyping lab creating innovative products in martech, fintech, web apps, websites, crypto, and more. Our marketing specialists are the backbone of our mission to drive awareness and adoption, connecting our innovations to the right audiences.
Job Summary:
As a Social Media/Marketing Specialist, you’ll craft and execute campaigns to promote our prototypes and products. Working closely with product managers and multimedia teams, you’ll leverage AI-powered marketing tools to build buzz and engage users in a rapid development environment.
Key Responsibilities:
- Harness AI-powered marketing tools (e.g., Jasper, Hootsuite Insights, Copy.ai Lately) to craft campaigns and analyze audience engagement.
- Develop and manage social media strategies across platforms (e.g., Twitter/X, LinkedIn, TikTok, Discord).
- Create engaging content (posts, blogs, newsletters) to showcase products and build brand awareness.
- Analyze campaign performance using AI-driven insights to optimize reach and impact.
- Engage with online communities, especially in tech and crypto spaces, to foster excitement.
- Collaborate with multimedia teams to align content with visual assets.
Qualifications:
- Familiarity with AI-driven marketing tools (e.g., content generation, audience analysis) is a must.
- 2+ years of social media or digital marketing experience, with a track record of successful campaigns. Fresh Graduates with relevant experience leveraging AI tooling will be considered.
- Proficiency in social media platforms, analytics tools (e.g., Google Analytics), and content management systems.
- Strong communication and problem-solving skills, with adaptability to a fast-paced setting.
- Bonus: Experience in martech (e.g., ad targeting), fintech (e.g., trust-building), or crypto (e.g., Web3 marketing).
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