Social Media Lead (Global Crypto Exchange)

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Senior Social Media

Senior Social Media role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the worldwide social plan, including platform roles, content themes, and growth targets
Run social channels across X, Telegram, Instagram, TikTok, YouTube, and regional platforms
Create timely crypto-native content tied to market shifts, launches, events, and emerging narratives
Build content processes and measurement, while tracking trends, sentiment, memes, and competitors
Coordinate regional teams, creators, editors, and agencies around consistent local execution

What you bring

A track record of leading social strategy at scale, beyond publishing and execution
Strong creative judgment and the drive to turn ideas into audience engagement
Deep understanding of Web3, crypto exchanges, their users, and industry narratives
Leadership, strategic thinking, and clear communication with executives
Awareness of compliance and brand safety while moving quickly

Who this fits

You’ll suit this role if you are creative, culturally aware, and comfortable operating at the pace of the Web3 exchange market. The work spans global strategy, regional coordination, multiple platforms, and external or internal content partners. The listing shows Hong Kong as the location, while other location details are marked unknown.

From the employer

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.

We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.

Key Responsibilities

Own the global social media strategy, including platform positioning, content pillars, and growth goals
Manage a multi-platform social media matrix (X / Twitter, Telegram, Instagram, TikTok, YouTube, regional platforms, etc.)
Drive creative content ideation — bold, timely, and native to crypto culture
Plan and execute content around market cycles, launches, events, and trending narratives
Establish clear content governance, workflows, and performance metrics
Collaborate with regional teams to ensure global consistency with local relevance
Monitor trends, memes, sentiment, and competitor activity in real time
Manage external agencies, creators, or internal editors where applicable
Balance brand safety, compliance awareness, and growth velocity

Qualifications & Background

Proven experience leading social media strategy at scale, not just execution
Strong creative instincts — able to “make things happen” and drive engagement
Deep familiarity with Web3 / crypto / exchange industry rhythms, users, and narratives
Strong leadership, strategic thinking, and executive communication skills