Social Media Lead (CEX)

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Senior Social Media

Senior Social Media role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the global Twitter/X direction and coordinate social activity across platforms and regions
Create attention-grabbing memes, GIFs, and short videos for social audiences
Build community through daily conversations and host live AMAs with industry figures
Use performance data, platform changes, and digital trends to improve campaigns and keep branding aligned

What you bring

You have managed professional social profiles, with strong Twitter/X experience
You have worked in a centralized exchange and understand crypto, Web3, and decentralized communities
You communicate exceptionally well in both English and Mandarin, in writing and speech
You understand meme-led communication, Gen Z preferences, and social engagement tactics
You can interpret social metrics with standard industry software and work independently or collaboratively

Who this fits

This senior role suits a creative, culturally aware social leader who can execute quickly in the Web3 and exchange space. You’ll work with regional teams, content creators, and marketing leadership on a global social program.

From the employer

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.

We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.

Core Responsibilities

Strategic Growth: Design and execute a robust Twitter roadmap that integrates seamlessly with broader marketing objectives.
Creative Content Production: Produce high-impact visual assets—ranging from viral memes and GIFs to punchy short-form videos—tailored to capture audience attention.
Community Cultivation: Manage daily interactions and dialogue to build a welcoming, active, and supportive digital ecosystem.
Event Leadership: Coordinate and host live AMA (Ask Me Anything) sessions featuring key opinion leaders and industry specialists.
Data-Driven Optimization: Evaluate key performance indicators (KPIs) to assess campaign reach and refine tactics based on analytical insights.
Trend Monitoring: Keep a pulse on evolving platform algorithms, emerging digital trends, and industry standards.
Unified Branding: Partner with internal departments to maintain a synchronized brand identity across every touchpoint.

Candidate Requirements

Platform Expertise: A demonstrated history of managing professional social media profiles, specifically focused on the Twitter/X landscape.
Industry Background: Mandatory prior experience working within a Centralized Exchange (CEX) environment.
Web3 Proficiency: A sophisticated grasp of the crypto space and the nuances of decentralized communities.
Cultural Fluency: A natural instinct for meme-driven communication and the ability to spark engagement through relatable content.
Bilingual Communication: Mastery of both English and Mandarin, with exceptional clarity in writing and speaking.
Collaborative Versatility: Equally effective when spearheading solo projects or contributing to group initiatives.
Youth Culture Alignment: A genuine enthusiasm for social media and a deep-seated understanding of Gen Z behaviors and preferences.
Analytical Toolset: Proficiency in utilizing standard industry software to track and interpret social media metrics.