Social Media Content Creator (Instagram Reels | AI-Driven)

Hyphen Connect Limited Open · verified Aug 21, 2026

APAC Mid-level Social Media

Mid-level Social Media role at Hyphen Connect Limited. APAC.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own Reels from concept through scripting, editing, and final delivery
You'll spot global trends and turn them into engaging short-form ideas
You'll write retention-focused hooks and scripts, then edit videos on quick timelines
You'll use AI for ideation and production while testing formats to improve results
You'll track short-form video trends across platforms and iterate from performance feedback

What you bring

You'll have hands-on experience making short videos for Instagram, TikTok, or YouTube Shorts
You'll bring strong storytelling, scripting, and editing skills with CapCut, Premiere Pro, Final Cut Pro, or similar
You'll have used AI tools such as ChatGPT, Runway, Midjourney, or comparable platforms
You'll understand social trends and viral mechanics, and communicate clearly in English

Who this fits

You'll suit a mid-level creator who can manage the full Reels workflow, generate ideas consistently, and move comfortably through fast experimentation and feedback cycles. Chinese is a plus, while Web3, crypto, fintech, account-growth, and international-audience experience are additional advantages.

From the employer

Role Overview

We are looking for a Social Media Content Creator to own end-to-end Instagram Reels production. This role involves turning global trends into engaging short-form content through ideation, scripting, editing, and AI-assisted production.

Key Responsibilities

Own full-cycle Instagram Reels production (idea → script → edit → delivery)
Translate global trends into engaging short-form content
Write strong hooks and scripts optimized for retention
Produce and edit Reels with fast turnaround times
Use AI tools to support ideation and content creation workflows
Continuously test formats and improve content performance
Stay updated on short-form video trends across platforms

Requirements

Experience creating short-form video content (IG Reels / TikTok / YouTube Shorts)
Strong storytelling and scripting ability
Video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar
Experience using AI tools such as ChatGPT, Runway, Midjourney, or equivalent
Strong understanding of social media trends and viral mechanics
Strong English communication skills (Chinese is a plus)

Nice to Have

Web3 / crypto / fintech content experience
Experience growing social media accounts
Exposure to international audiences

Key Attributes

Strong taste in content
Ability to consistently generate ideas that perform
Comfort with experimentation and iteration in fast feedback cycles