Marketing Associate (Web3 / Social Media)
Entry-level Social Media role at Hyphen Connect Limited. Hong Kong.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run official accounts on Twitter, Farcaster, and Lens Protocol each day
- Help deliver campaigns across channels to increase users and protocol adoption
- Write newsletters, community updates, and brief social posts for Web3 audiences
- Work with design on visuals that follow brand standards and campaign aims
- Track community reactions and sector trends, then spot moments for engagement and new content
What you bring
- Bring one to two years in digital marketing, social media, or a comparable role
- Write exceptionally well and shift your voice for different platforms and audiences
- Understand Web3 culture, memes, and decentralized social networks
- Know social management software and blockchain analytics platforms
- Juggle multiple tasks effectively in a remote, quick-moving setting
Who this fits
This suits a junior marketer who understands Web3 communities and can tailor writing across channels. You should be comfortable working remotely in a fast-paced environment and collaborating with design. Hong Kong is shown as the location, but the listing does not provide more specific location or time-zone details.
From the employer
We are a decentralized social media protocol dedicated to returning data ownership and creative freedom to users. As we challenge the status quo of centralized platforms, we are looking for a Marketing Associate to amplify our voice. You will be responsible for growing our digital presence, fostering an authentic community, and helping us define the narrative for the next era of social interaction.
Core Responsibilities
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Manage day-to-day operations of official social media channels including Twitter, Farcaster, and Lens Protocol.
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Assist in the execution of multi-channel marketing campaigns to drive user growth and protocol adoption.
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Draft engaging copy for newsletters, community updates, and short-form social posts that resonate with Web3 audiences.
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Coordinate with the design team to produce visual assets that align with brand guidelines and campaign goals.
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Monitor community feedback and industry trends to identify opportunities for timely engagement and content creation.
Requirements
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1-2 years of experience in digital marketing, social media management, or a similar role.
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Exceptional writing skills with the ability to adapt tone for different platforms and audiences.
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Strong understanding of Web3 culture, memes, and the decentralized social media landscape.
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Familiarity with social media management tools and on-chain analytics platforms.
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Ability to multitask and work effectively in a remote, fast-paced environment.
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