Brand Manager (Global Crypto Exchange)

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Manager Brand Marketing

Mid-level Brand Marketing role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape the exchange’s global brand identity and keep its voice consistent across app, web, social, and offline channels
You’ll run major awareness programs from sponsorships to community activations in local markets
You’ll build narratives that work across Western crypto culture and Asian or Chinese market contexts
You’ll track competitors and industry shifts to strengthen brand consideration among retail and institutional audiences
You’ll guide agencies and internal teams on creative work, while coordinating with PR and Legal during crises

What you bring

You bring at least five years of brand management experience, ideally in a major exchange, global fintech, or fast-growing tech company
You communicate at native level in written and spoken Mandarin and work professionally in English
You understand blockchain, DeFi, NFTs, and the motivations influencing crypto traders
You can turn brand sentiment and Share of Voice data into practical marketing decisions
You have led cross-functional groups and outside vendors in demanding, fast-paced conditions

Who this fits

This role suits a crypto-native brand marketer who can connect global positioning with Western and Asian market nuances. You’ll need strong Mandarin and English skills, comfort with high-pressure work, and experience leading teams and vendors. The listing identifies Hong Kong as the location, though the specific arrangement is not provided.

From the employer

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

Responsibilities

Brand Strategy & Positioning: Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).
Integrated Campaigns: Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
Cross-Cultural Narrative: Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.
Market Intelligence: Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.
Creative Oversight: Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.
Crisis Management: Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.

Qualifications

Experience: 5+ years of brand management experience, preferably with a top-tier exchange, global fintech, or a high-growth "Unicorn" tech company.
Language: Native-level fluency in Mandarin Chinese (written/spoken) and professional proficiency in English.
Crypto Native: Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.
Analytical Rigor: Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.
Leadership: Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.