Director of Sales, North America
At a glance
Leadership Sales Leadership role at HSH. New York · $150,000–$160,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the yearly North America Groups and MICE plan, including actions and budget tied to hotel revenue goals
- Build group rooms, catering, and event revenue from meetings, incentives, conferences, corporate, social, leisure, and entertainment accounts
- Find and manage major planners, agencies, associations, entertainment clients, luxury travel partners, and other intermediaries
- Track opportunities from qualification through contract, using account discipline and pipeline reviews to reach profitable revenue goals
- Work with hotel sales, catering, and events teams on pricing, proposals, availability, client meetings, trade shows, and site visits
What you bring
- A university degree or higher in a relevant subject is required
- At least ten years in luxury hotel sales, with substantial Groups and MICE development experience tied to North American demand
- Proven command of group rooms, catering, events, incentive travel, trade shows, account work, pipeline control, and contract conversion
- Fluent English, strong negotiation and analysis skills, and confidence with senior clients and hotel leadership
Who this fits
You’ll suit a senior luxury-hospitality sales leader who can develop North American Groups and MICE business and handle regional or global responsibilities. The role is based in Chicago, with possible consideration for New York City. It calls for a commercially focused, organized relationship builder who works effectively across hotel and head-office teams.
From the employer
The Peninsula Hotels is synonymous with timeless luxury, owning and operating 12 magnificent properties in key gateway cities across the US, Europe and Asia. As we continue to expand our reach and influence in the world’s most dynamic destinations, undertaking a transformation journey, we are excited to recruit a Director of Sales, North America, a newly created position that will shape Groups and MICE sales strategy through developing high-value opportunities with corporate events, incentives, associations, entertainment, luxury group and third-party planner accounts, while strengthening brand awareness and market share across the North American source market.
- Oversee our most strategic market and develop new and existing relationships
- Work for a highly prestigious and renowned hospitality group
- Exceptional benefits such as comprehensive medical insurance and pension benefits
Key Accountabilities
- Develop and execute the annual North America Groups & MICE sales strategy, action plans, and budget, aligned with the Group's commercial objectives and hotel revenue targets.
- Generate qualified group rooms, catering, and event revenue across The Peninsula Hotels and Quail Lodge, focusing on meetings, incentives, conferences, exhibitions, corporate, leisure, social, and entertainment groups.
- Identify, develop, and manage strategic Groups & MICE accounts, including corporate meeting planners, incentive houses, destination management companies, event agencies, associations, entertainment clients, luxury travel partners, and specialist intermediaries.
- Achieve or exceed Groups & MICE revenue targets through proactive business development, disciplined account management, pipeline monitoring, lead qualification, and the conversion of opportunities into profitable business.
- Collaborate closely with hotel Sales, Catering, and Events teams on pricing, availability, proposals, and client engagement to deliver a seamless sales process and maximise conversion.
- Plan and execute sales activities including client meetings, roadshows, industry events, trade shows, familiarisation trips, site inspections, sales missions, and other business development initiatives to enhance brand awareness and generate new opportunities.
- Represent The Peninsula Hotels at key industry events and partner forums, building relationships and ensuring effective follow-up on qualified opportunities.
- Provide market intelligence and insights on customer demand, industry trends, booking patterns, planner requirements, and competitive activity to inform commercial strategy and business decisions.
- Maintain accurate account, pipeline, and activity records, and prepare regular sales reports, production updates, performance analyses, and business reviews as required.
- Partner with Head Office and hotel teams to ensure consistent brand messaging, compelling sales materials, and a seamless luxury client experience from initial enquiry through post-event follow-up.
General Requirements
- University degree or higher in relevant field.
- Strong luxury hotel sales expertise with proven knowledge of Groups and MICE, including group rooms, catering, events, incentive travel, trade shows, account management, pipeline management and contract conversion.
- Previous experience of 10 years or more in luxury hotel sales, preferably with regional or global responsibility and a strong track record in Groups and MICE business development from the North American market.
- Ability to communicate confidently with senior clients, hotel leaders and cross-functional teams.
- Commercially driven, proactive, and highly organised, with strong business acumen and a results-focused approach.
- Strong relationship builder, persuasive communicator, and skilled negotiator, with excellent analytical skills and attention to detail.
- Collaborative, service-minded, and culturally aware.
- Fluency in English.
We are delighted to receive your resume for further consideration. Based in Chicago, the base salary range for this position is $150,000 to 160,000 per year + rewarding sales incentive and benefits.
Please note, there may be consideration to be based in New York City.
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