Director of Sales & Marketing

HSH hshgroup.com Open · verified Sep 18, 2026

Istanbul Director Marketing Leadership

Leadership Marketing Leadership role at HSH. Istanbul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build yearly room, banquet, and digital plans for corporate, consortia, MICE, and luxury partnership segments
You'll steer revenue, online sales, and distribution across direct and third-party channels while protecting rates
You'll guide brand, PR, communications, and promotional standards while serving as a hotel spokesperson
You'll maintain luxury partnerships, travel contacts, industry connections, and media relationships
You'll manage commercial budgets, P&L, analytics, team development, and Executive Committee responsibilities

What you bring

You bring executive Sales & Marketing leadership experience in a luxury hotel setting
You have expertise in revenue management, luxury brand PR, digital marketing, and distribution
You demonstrate financial strength through budget oversight, P&L analysis, and return tracking
You communicate fluently in English and Turkish, including public speaking and crisis situations
You can coach, develop, and build a Sales & Marketing team

Who this fits

This role suits a senior luxury-hotel commercial leader who can represent the property, advise executives, and manage relationships with partners and media. The position is based in Istanbul, Türkiye, and includes Executive Committee participation, duty management, and strategic project work.

From the employer

Set along the dazzling Bosphorus waterfront in the historic district of Karaköy, The Peninsula Istanbul provides a showcase for both vibrant Turkish culture and superlative hospitality within Galataport, a new waterfront revitalisation project. The hotel is comprised of four exquisite buildings – three of them historic and beautifully restored – and welcomes guests arriving by land or sea.

An exceptional opportunity to join our high-profile hotel in Istanbul.
The Peninsula Hotels espouses luxury service, dedication to our customers, and commitment to our employees.
Be a part of the highly experienced team.

Key Accountabilities

Develops and implements annual room, banquet, and digital marketing strategies targeting key market segments (corporate, consortia, MICE, luxury partnerships) to achieve hotel revenue budgets.
Owns overall revenue-management, e-commerce, and distribution strategies across direct and third-party channels to protect rate integrity and maximize room revenue.
Directs brand marketing, PR, and communications strategies while acting as Brand Guardian to ensure all promotional assets meet The Peninsula Hotels luxury standards.
Serves as one of the hotel’s spokespersons and advises the Executive Committee on Sales & Marketing, crisis management, and brand reputation matters.
Maintains high-level luxury brand partnerships, industry contacts, travel partners, and media relationships to elevate the hotel’s positioning.
Collaborates with Division Heads to drive commercial performance across all revenue streams, including Food & Beverage, Spa & Wellness, and ancillary services.
Manages the annual Sales & Marketing budget, oversees division P&L, and provides regular commercial analytics and ROI reports to Senior Leadership.
Leads, coaches, and develops the Sales & Marketing team, driving succession planning, performance reviews, and continuous professional growth.
Serves as an active member of the Executive Committee, participating in overall hotel leadership duties, duty management, and strategic project management.

General Requirements

Proven executive leadership experience in Sales & Marketing within a Luxury Hotel Environment.
Strategic thinker with deep expertise in revenue management, luxury brand PR, digital marketing, and distribution channels.
Strong financial acumen with demonstrated success in budget management, P&L analysis, and driving ROI.
Exceptional leadership, coaching, and team-building capabilities.
Excellent interpersonal, public speaking, and crisis communication skills.
Fluent English and Turkish communication proficiency.

We look forward to welcoming you to the Peninsula family and receiving your resume.