Director of Sales & Marketing

HSH hshgroup.com Open · verified Sep 18, 2026

Carmel-by-the-Sea Director Marketing Leadership

Leadership Marketing Leadership role at HSH. Carmel-by-the-Sea · $150,000–$170,000 base.

SalaryStated by HSH

$150,000 – $170,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead daily sales and marketing operations through staffing, scheduling, planning, controls, and analysis
Build near- and long-range marketing plans to grow revenue across the property’s outlets
Shape branding, audience targeting, pricing analysis, and market positioning for The Quail
Grow MICE and leisure business through partnerships, events, site visits, trade shows, and tailored proposals
Use CRM, analytics, AI lead tools, and automation to find opportunities and track channel returns

What you bring

Bring at least five years of hospitality sales management experience, preferred
Hold a bachelor’s degree in hospitality management or equivalent education, training, and experience
Communicate exceptionally well and build strong working relationships
Know sales-department marketing strategy and best practices deeply

Who this fits

This role suits a hospitality sales and marketing leader who can run a department, guide sales decisions, and work with revenue management and executive leadership. You’ll be based in Carmel-by-the-Sea at The Quail, within a close-knit, team-oriented property environment.

From the employer

Join our outstanding Sales & Marketing Department at The Quail as the Director of Sales & Marketing, where you will oversee efficient and effective day-to-day operations and provide expert guidance on all sales matters.

Enjoy the opportunity to work at a highly prestigious hotel in beautiful Carmel Valley, California.
Advance your career and develop your skills within a dynamic and supportive hospitality environment.
Receive exceptional medical benefits, along with exclusive employee discounts on lodging, golf, and dining services

Key Accountabilities

Create and implement short and long-term marketing strategies that will maximize revenue for all outlets at the property
Direct all marketing and branding efforts to ensure maximum yield is achieved, market segments are correctly targeted, and the The Quail image is vibrantly portrayed
Manage the day-to-day operation via scheduling, recruiting, planning, controlling, and analyzing all aspects of the department
Evaluate market trends to determine pricing to balance costs, competition, and supply and demand
Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans
Drive group meetings and events (MICE) sales strategy to grow market share, expand relationships with meeting planners, and position the property as a premier destination for corporate and incentive travel, as well as association meetings.
Develop and manage partnerships with key consortia, travel networks, and preferred travel agencies to maximize leisure segment revenue and visibility.
Lead proactive sales efforts targeting group business, including site inspections, FAM trips, and trade shows, to increase conversions and long-term client relationships.
Utilize advanced sales technology platforms (e.g., CRM systems, data analytics, AI-driven lead generation tools, and digital marketing automation) to identify new business opportunities and measure ROI across all sales and marketing channels.
Implement digital and social media campaigns designed to increase awareness and bookings from leisure travelers, consortia partners, and group accounts.
Partner with revenue management to align group and leisure sales and marketing strategies with pricing, distribution, and demand forecasts to optimize profitability.
Oversee development of compelling proposals, presentations, and customized offers for MICE clients, ensuring competitive positioning in the marketplace.
Monitor and evaluate performance of group and leisure sales channels, providing actionable insights to executive leadership for continuous growth.

General Requirements

Minimum 5 years of sales managerial experience in the hospitality industry preferred
Bachelor’s Degree in Hospitality Management, or its equivalent combination of education, training, and experience
Outstanding communication and interpersonal skills
Through knowledge of marketing strategies and best practices for a sales department

Salary: $150,000-$170,000 per year + Bonus

The Quail

Nestled in the heart of Carmel Valley, our breathtaking 800-acre property boasts a world-class championship golf course, and beautiful accomodations. At The Quail, our team members are part of a Covey (a group of quail), symbolizing the close-knit culture we have cultivated. Guided by our "One Team One Vision" motto, we embrace the belief that each individual brings a unique talent while working towards a common goal. This spirit of unity is especially evident every summer when The Peninsula Signature Events and Quail teams collaborate to present The Quail, A Motorsports Gathering, an exclusive concours attended by the world's elite motorsports enthusiasts and aficionados.