Director of Sales & Marketing (Commercial)

Fa Evax Saasfaprod1 Open · verified Sep 18, 2026

Australia Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Fa Evax Saasfaprod1. Australia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set and deliver the hotel’s commercial plan, turning strategy into hands-on execution
Grow revenue, profitability, and market share across accommodation, events, leisure, corporate, weddings, and dining
Lead the established Sales and Marketing teams while coordinating with Revenue, Operations, and Finance
Build corporate, tourism, events, and local business partnerships to increase acquisition, retention, and direct demand
Guide commercial decisions and strengthen guest satisfaction across Crowne Plaza Terrigal Pacific, Terrigal Beach House, and Meribella

What you bring

Senior leadership experience in Sales, Marketing, Commercial, or Revenue roles
A track record in hospitality, tourism, lifestyle, or a related field
Evidence of growing revenue and market share
Strategic judgment, financial capability, and strong stakeholder relationship skills
Experience developing strong teams and delivering results through others

Who this fits

You’ll suit a hands-on commercial leader who can balance business planning, people leadership, customer experience, and execution. The role works with ownership, the Executive Leadership Team, and several operating functions across multiple brands and revenue areas. It is based in Australia’s Central Coast hospitality market and involves leading established teams.

From the employer

Reporting to the General Manager and working closely with the Executive Leadership Team and Ownership, you will play a key role in defining commercial strategy, driving revenue performance, identifying new opportunities, and influencing the direction of one of the region's leading hospitality assets.

The Opportunity

As Director of Sales & Marketing, you'll be responsible for the commercial performance of the hotel across:

Accommodation
Meetings & Events & Group business
Leisure, Corporate & Government
Weddings & Social Events
Restaurants & Bars

You'll lead an established Sales and Marketing team, partnering with Revenue, Operations and Finance to deliver sustainable growth, maximise profitability, and strengthen market share across all business segments.

This is a hands-on leadership role for someone who enjoys balancing strategy with execution, developing people, building partnerships, and turning ideas into results.

What You'll Be Responsible For

Developing and executing the hotel's commercial strategy.
Driving revenue growth, profitability, and market share.
Leading and developing high-performing Sales and Marketing teams.
Strengthening the market position of Crowne Plaza Terrigal Pacific, Terrigal Beach House, and Meribella.
Building strategic partnerships within the corporate, tourism, events, and local business communities.
Driving customer acquisition, retention, and direct demand.
Protecting and enhancing guest reputation and satisfaction outcomes.
Influencing key commercial decisions alongside the Executive Leadership Team.

About You

You are an experienced commercial leader with a strong track record of delivering results in hospitality, tourism, lifestyle, or a related industry.

You bring:

Senior leadership experience across Sales, Marketing, Commercial, or Revenue functions.
Proven success driving revenue growth and market share.
Strong experience leading high-performing teams.
Commercial acumen, strategic thinking, and financial capability.
Excellent stakeholder management and relationship-building skills.
A passion for guest experience and brand growth.
The ability to influence, inspire and deliver results through others.

Most importantly, you're commercially ambitious, customer-focused, and excited by the opportunity to lead a diverse portfolio of revenue streams, brands, and people.

Why Join Us?

This is a unique opportunity to:

Lead the commercial strategy of one of the Central Coast's most recognised hospitality businesses.
Work across multiple brands and revenue streams.
Influence key business decisions alongside ownership and executive leadership.
Lead established teams with strong foundations and growth potential.
Be part of a business that continues to invest in its people, brands, guest experience, and future growth.
Live and work in one of Australia's most iconic coastal destinations.

Ready to Lead What's Next?

If you're looking for a role that offers genuine influence, broad commercial responsibility, and the opportunity to shape the future of an industry-leading hospitality business, we'd love to hear from you.

Apply now and help drive the next chapter of Crowne Plaza Terrigal Pacific, Terrigal Beach House, and Meribella.