Worldwide Marketing - Senior Manager (ACS)
At a glance
Senior General Marketing role at Hp (Exteu Ac Careersite). Fort Collins · full-time · $147,050–$216,900 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set HP Z's global marketing direction and yearly plan around business priorities, audiences and growth goals
- Create connected campaigns and content spanning brand awareness, thought leadership, demand generation and sales enablement
- Align global marketing execution with business, product, regional, country, sales and communications teams
- Build joint campaigns, content, customer stories and market activations with technology and ecosystem partners
- Manage marketing spend and partner contributions, then use KPIs to improve campaign results and business impact
What you bring
- A four-year or graduate qualification in marketing, communications, business or a related area, or equivalent demonstrated experience
- At least ten years in related work, or eight to ten years in management
- Experience in social or content marketing, media, data-led planning or a related field
Who this fits
This senior role suits a marketing leader who can set global direction, run integrated programs and develop a team. You'll oversee recruitment, coaching, performance reviews and career development for marketing professionals. The listed location is Fort Collins, United States of America.
From the employer
Description -
Job Summary
This role is responsible for leading the worldwide integrated marketing team for HP Z, setting the global integrated marketing strategy and plan to drive business growth and strengthen HP Z leadership in high-performance computing, local AI and AI-enabled professional workflows. The role leads a team of marketing professionals responsible for developing and executing insights-led, end-to-end marketing campaigns, content and customer experiences aligned to business objectives and measurable outcomes. The role partners across business, product, market & country teams as well as partners (OEM, ISV, Industry) to connect strategy to execution across the customer journey. Additionally, the role oversees marketing investment and subsequent partner funding, drives continuous performance optimization to hit quarterly & annual global marketing targets, and leads talent management and development for the team.
Responsibilities
Leads the WW integrated marketing team for HP Z, setting strategic direction, priorities, operating structure and resourcing.
- Leads the WW integrated marketing team for HP Z, setting strategic direction, priorities, operating rhythm and resource allocation.
- Owns the WW integrated marketing strategy and annual marketing plan, aligned to HP Z business priorities, target audiences and growth objectives.
- Drives marketing strategies and programs that strengthen HP Z leadership in high-performance computing, local AI and AI-enabled professional workflows.
- Leads development and execution of insights-led, end-to-end campaigns and content across the customer journey, from awareness and thought leadership through demand and sales enablement.
- Partners across GBU, UMM, regional and country marketing, sales and communications teams to drive aligned global strategy and effective market activation.
- Leads integrated marketing with strategic technology and ecosystem partners, including joint campaigns, content, customer stories and market activations.
- Oversees marketing investment, partner funding and campaign performance, using KPIs and insights to optimize effectiveness, ROI and business impact.
- Leads and develops a high-performing marketing team, including recruitment, coaching, performance management and career development.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership
Cross-Org Skills
• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking
Impact & Scope
• Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.
Complexity
• Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Compensation and Benefits
The pay range for this role is 147,050.00 - 216,900.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"