growthroles

Head of Product Marketing

Hostinger hostinger.com Open · verified Oct 4, 2026
Hybrid Vilnius Kaunas Full-time Director Product Marketing

At a glance

Leadership Product Marketing role at Hostinger. Vilnius · full-time.

Pay not stated Product Marketing salary

RoleProduct Marketing
SeniorityDirector
LocationVilnius
WorkplaceHybrid
EmploymentFull-time
PostedJul 15, 2026 · 2mo ago
Also hiring inKaunas
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Own Hostinger Mail’s marketing outcomes, including billings, users, acquisition measures, and return on investment
  • Set Mail’s positioning, messaging, global go-to-market plan, channel mix, launches, and pricing input
  • Build growth across paid, organic, influencer, affiliate, and product-led channels
  • Use customer insight and testing data to prioritize opportunities and shape the Product roadmap
  • Hire and develop the Mail marketing team while reporting acquisition cost, lifetime value, and payback to leadership

What you bring

  • Several years leading product or growth marketing for a product or business unit from strategy through results
  • A record of expanding a digital subscription or SaaS product internationally with measurable outcomes
  • Strong positioning, messaging, performance marketing, and unit economics expertise in competitive markets
  • Experience hiring and developing high-performing marketing teams
  • Daily practical use of AI and a clear understanding of marketing AI-first products

Who this fits

You’ll suit a senior operator who can own a product’s commercial direction, defend decisions with data, and influence its roadmap. The role combines individual strategic accountability with building a cross-functional team. It is based in Vilnius, Lithuania, with hybrid work, and compensation starts at €7,500 gross per month.

From the employer

Join the team building an AI-first company.

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles

Your role at Hostinger

As Head of Product Marketing, you'll fully own the commercial side of this business, from strategy to execution to the final numbers. Acting as the CMO of Hostinger Mail, you'll decide which customer segments and markets to go after, how to position against established email providers, build the go-to-market, oversee marketing channels, set growth targets, and deliver them.

Curious to learn more? Connect with your team: Domantas Gudeliauskas.

Your day-to-day

  • Act as the CMO of Hostinger Mail: own the full marketing strategy and its results, including new billings, new users, other acquisition metrics, and return on investments, balancing customer value with company objectives.

  • Define positioning and messaging for Hostinger Mail.

  • Build and own the global go-to-market strategy: channel mix, growth targets, launch plans, and pricing input.

  • Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.

  • Prioritize marketing opportunities based on customer insights, business impact, and feasibility.

  • Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.

  • Partner with Product to shape the roadmap: bring market and customer insight into what gets built, and co-own major launches.

  • Build and lead the cross-functional Mail marketing team as the business scales: hiring, developing, and setting the bar for high performance.

  • Monitor emerging trends in AI, email, and productivity software, and translate them into growth opportunities.

  • Present results and plans to company leadership, backed by clear numbers: customer acquisition cost, customer lifetime value, and payback period.

Your skills and experience

  • Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.

  • Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.

  • Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.

  • Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.

  • Deep command of performance marketing metrics and unit economics, and how to move them.

  • Experience building and leading high-performing marketing teams.

  • Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.

  • High attention to detail, including precise and effective written and verbal communication.

  • Entrepreneurial mindset and can-do attitude.

Benefits you’ll love

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation starts at €7,500 gross/month, depending on your experience and skills.

We're always looking for experienced talent to raise the bar. If you're excited about the role but the listed compensation range doesn't align with your expectations, we still encourage you to apply — we're open to adjusting it based on the impact and value you bring.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

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