Staff / Sr Staff, Automotive MCU Product Marketing (HPC)
On-site Duesseldorf Full-time Senior Product Marketing
Senior Product Marketing role at Hop. Duesseldorf · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll support the automotive microcontroller portfolio and track requirements from customers worldwide
- You'll coordinate projects with major automotive accounts and maintain effective information exchange with Japan
- You'll shape Renesas MCU roadmaps with marketing and design teams, then monitor progress
- You'll plan global launches, assemble documentation, starter kits, software and sales training
- You'll report KPIs and create whitepapers, press releases, webinars and other public materials
What you bring
- An electronic engineering degree and five to ten years in relevant semiconductor product marketing
- Automotive-market experience, including familiarity with carmaker and Tier 1 needs
- Strong embedded MCU and ecosystem knowledge, plus product definition and requirements-management experience
- Understanding of go-to-market planning, clear communication, and comfort in multicultural agile teams
- Fluent written and spoken English, with German preferred, plus proficiency with MS Office
Who this fits
This suits a senior product marketer with automotive semiconductor experience who can work across customers, sales, engineering and support teams. The role is onsite in Düsseldorf and involves collaboration with Japan and teams in a multicultural, agile setting. The position is open to professionals with five to ten years of experience through staff level.
From the employer
To further strengthen our Automotive Digital Product Marketing Team (Automotive MCU) at our Düsseldorf location we are looking for a pro-active and results-oriented Product Marketing Engineer (f/m/d) to drive the growth of our next Generation Automotive MCU Products. We are open to candidates with 5- 10 years of experience up to staff level.
What you'll do
- • Support of the company's Automotive Microcontrollers
• Collection, definition, and close follow-up on Global customer requirements
• Coordination of projects with dedicated major automotive customers
• Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products
• Work with internal 1st and 2nd level support teams for the company's products
• Work with internal sales teams to support customer promotion strategy and execution
• Coordination and effective information exchange with the company's location in Japan
• Reporting of performance indicators (KPI) to upper management
• Develop and drive market introduction plan (e.g., lead customers, lead market segment/application, etc.) worldwide
• Ensure availability and drive responsible departments for the complete “product package (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products
• Produce public marketing materials such as whitepapers, press releases, webinars, etc.
What we require
- Qualifications
• Graduate in electronic engineering
• 5-10 years of experience in relevant product marketing in semiconductor industry
• Experience in the automotive market, good understanding of Carmakers and Tier 1 requirements
• Comprehensive knowledge of embedded Microcontrollers and Eco-systems
• Proven track record of Product definition and requirement management
• Good understanding of relevant marketing concepts (Go-To-Market plans) and customer expectations
• Strong communication skills, team-oriented and ability to work in a multicultural and agile environment
• Fluent in English (written and spoken) and German (preferable)
• Work with software IT infrastructure and standard PC tools (MS-Office) Ideal Experience
• Automotive system design, E/E architecture, Artificial Intelligence
• Customer negotiations
• Handling of complex technical RFQ’s in collaboration with key customers
• MCU architecture / Networking
• Functional Safety / Security
• Embedded Software
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