Conversion Rate Optimization (CRO) Lead
At a glance
Senior CRO / Conversion role at Homera Health. Remote, Canada · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Set and run an experimentation roadmap, prioritizing tests around growth goals
- Build and validate A/B and multivariate tests in Optimizely, from setup through result review
- Use analytics, behavior tools and surveys to find conversion friction and test opportunities
- Turn data, user psychology and UX practices into hypotheses, then work with teams to launch winning variations
- Share test outcomes and next steps with leaders, while keeping tracking and experimentation data reliable
What you bring
- At least three years of hands-on conversion rate optimization work
- Practical command of Optimizely for test setup, quality checks, targeting and interpreting results
- A solid grasp of A/B test design, statistics and data analysis
- HTML, CSS and JavaScript skills for working with developers or making small test changes
Who this fits
This suits a hands-on CRO generalist who can move between test strategy, analysis and implementation. The role is remote in Canada, with flexible working hours.
From the employer
About Homera Health
Homera Health has built some of today’s largest and fastest-growing D2C telemedicine brands. As we expand existing and new market operations, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations to join us in building the next generation of virtual healthcare experiences.
About the Role
We’re looking for a data-driven, creative, and technically savvy CRO Lead to own our end-to-end optimization strategy. You’ll be responsible for increasing conversion rates across our digital properties by identifying opportunities, designing experiments, and implementing winning experiences.
As a generalist, you’ll balance strategic planning with hands-on execution — from research and hypothesis creation to test deployment and post-test analysis.
What Success Looks Like
Significant lift in key conversion metrics through disciplined testing.
A well-maintained experimentation backlog with consistent test velocity.
Broader organizational adoption of data-driven, test-and-learn culture.
Responsibilities:
Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals.
Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity.
Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities.
Develop big swing hypotheses informed by data insights, behavioral psychology, and UX best practices.
Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences.
Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders.
Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data.
Champion a culture of experimentation across the organization, promoting evidence-based decision-making.
Qualifications
3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization.
Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation.
Strong understanding of A/B testing methodology, statistics, and data interpretation.
Ability to balance creative problem-solving with analytical rigor.
Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes.
Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences.
Curiosity, empathy for users, and a relentless drive to improve performance.
Nice to Have
Experience with CRO strategy at scale (multiple domains, international audiences).
Knowledge of personalization or segmentation frameworks.
Background in UX research or conversion copywriting.
What’s in it for you?
As full-time member of our team, you’ll enjoy:
Flexible working hours
Work wherever you choose.
Fun and casual work environment.
We are a diverse, global team!
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