eCommerce Tracking & Data Insights Manager / Specialist (German speaking)

Holycode holycode.rs Open · verified Sep 18, 2026

Belgrade Full-time Manager Ecommerce Marketing

Mid-level Ecommerce Marketing role at Holycode. Belgrade · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll trace customer behavior from landing page to checkout with GA4, Matomo, and heatmap tools
You'll locate funnel losses, propose optimization ideas, and assess A/B and multivariate experiments
You'll build and maintain stakeholder dashboards in Power BI or Looker Studio
You'll combine onsite, inventory, pricing, weather, and internal data into useful insights
You'll improve tracking and attribution while comparing markets and country-level performance

What you bring

Three to seven years in eCommerce Analytics, CRO, or Growth Analytics
Advanced GA4 Enhanced Ecommerce capability, plus Matomo or comparable open-source analytics experience
A record of improving conversion rate, average order value, or revenue through data-led work
Experience with Shopify, dashboard reporting, heatmaps, session recording, and A/B testing platforms
Business-fluent German and fluent English for German-speaking and international collaboration

Who this fits

You'll fit if you can turn varied ecommerce data into measurable commercial improvements and work across CX, marketing, and operations. Experience in international or DACH ecommerce and cross-border performance analysis is preferred. This is a full-time role based in Belgrade, with remote-work flexibility.

From the employer

We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement.

Typical Day-to-Day Responsibilities:

Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo, and heatmap tools.
Identify drop-off points and develop actionable optimization hypotheses.
Plan, prioritize, and evaluate A/B tests and multivariate tests.
Create and maintain dashboards in Power BI or Looker Studio for various stakeholders.
Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights.
Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements.
Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland.
Continuously improve tracking implementation and attribution models.

Required Tools & Technologies:

Google Analytics 4 (Enhanced Ecommerce) – advanced proficiency
Matomo (or similar open-source analytics solutions)
Shopify (Analytics, Liquid, Apps)
Power BI or Looker Studio for dashboard creation and reporting
Heatmap and session recording tools (e.g., Hotjar, Microsoft Clarity)
A/B testing platforms (e.g., Google Optimize, VWO, Optimizely)
SQL / BigQuery
ERP and warehouse management systems, as well as related integrations (preferred)
Weather APIs and external data sources (preferred)

Required Qualifications:

3–7 years of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics.
Experience in an international or DACH-based eCommerce company is highly preferred.
Demonstrated success in improving conversion rate, average order value (AOV), or revenue through data-driven optimization initiatives.
Strong experience in web analytics and conversion rate optimization (CRO) within an eCommerce environment.
Proven ability to combine data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to generate actionable business insights.
Hands-on experience with A/B testing and statistical analysis of test results.
Experience working with large datasets; SQL knowledge is an advantage.
A growth-hacking mindset with a strong focus on using data to drive measurable revenue growth.
Good understanding of Customer Experience (CX) principles and collaboration with CX teams.
Experience with cross-border eCommerce and country-specific performance analysis.
German: Business fluent (C1–C2), required for close collaboration with German-speaking teams and stakeholders.
English: Fluent (C1), required for international collaboration, analytics tools, and documentation.

Benefits:

High-growth company in which you can find exciting and trend-setting challenges
The opportunity to make a meaningful impact in revolutionizing healthcare
Familial working atmosphere in an open-minded multinational team
Flexibility with remote work, allowing you to create your ideal work environment
All necessary equipment – up to you to decide what you prefer
Covered private health insurance
The budget for professional improvement (courses, conferences, books…)
The budget for mastering English and German languages
Nice office in Belgrade
Fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…)
Tournaments of table tennis, table soccer, and darts in our office
Skilled and senior co-workers
Opportunities to build products that really make a difference
Opportunities to learn and grow with us

If you are looking for an environment where you can grow professionally, learn from the best in the field, balance work and life habits and have a pleasant and enthusiastic environment, please submit your CV in English.