SEM Specialist
Mid-level Paid Search / PPC role at Holafly. Remote · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Google Ads and Microsoft Ads programs across international markets
- Build account structures, automate bids, and improve search performance
- Manage substantial ad budgets to generate strong conversion volume
- Use attribution and funnel data to find waste and expand effective search patterns
- Coordinate tracking from keyword discovery through lead capture
What you bring
- Three to five years managing large SEM accounts across multiple regions
- Advanced hands-on knowledge of Google Ads, Microsoft Ads, and automated bidding models
- Strong full-funnel analysis skills, including attribution and conversion tracking
- Fluent English and Spanish with the ability to adapt search for local audiences
- Independence across the complete SEM workflow and alignment with global growth goals
Who this fits
You’ll suit a remote, work-from-home role that calls for independent ownership of international search programs. You’ll need to work bilingually in English and Spanish and stay focused on Holafly’s global growth objectives.
From the employer
About Us
Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.
We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.
About The Role
As a SEM Specialist, you will be the architect of our visibility across global search engines. You are responsible for the end-to-end management of high-scale advertising strategies on Google Ads and Microsoft Ads (Bing). Your mission is to dominate the search results page through technical excellence in account structuring, bidding automation, and data-driven optimisation. You will manage significant international budgets, ensuring a constant flow of high-quality conversions by mastering the mechanics of search intent and funnel efficiency.
This is a remote/WFH position.
Requirements
- Extensive experience (3-5 years) managing high-scale SEM accounts, specifically overseeing significant advertising spend across multiple international regions.
- Deep technical mastery of Search ecosystems, including advanced configuration of Google Ads, Microsoft Ads.
- Expertise in automated bidding strategies, with a proven track record of successfully steering tCPA and tROAS models to achieve aggressive growth targets.
- High analytical capability to monitor full-funnel performance, using attribution modelling and data insights to identify inefficiencies and scale winning search patterns.
- Bilingual mastery in English and Spanish, possessing the cultural nuance required to localise search strategies and resonate with local user behaviors in major global markets.
- Advanced knowledge of conversion tracking and data accuracy, ensuring that all workflows—from keyword mining to final lead capture—are tracked with precision.
- Proven ability to execute cross-platform strategies, maintaining a steady pipeline of opportunities by capturing users at critical "moments of truth" during their travel planning journey.
- Strong ownership mindset, capable of managing the entire SEM lifecycle independently while staying aligned with Holafly’s global growth objectives.
Apply today and help us transform connectivity for the future of corporate travel and enterprise mobility. Visit us at Holafly.com to explore open positions and learn more about our mission!
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