Senior PPC / SEM Specialist

Scale Army Careers scalearmy.com Open · verified Sep 18, 2026

Remote Cairo AbujaAddis Ababa +2 Contract Senior Paid Search / PPC

Senior Paid Search / PPC role at Scale Army Careers. Remote, Egypt · contract.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own and improve paid-search accounts across education, automotive aftermarket, manufacturing, and other direct-response sectors
You'll run Google Ads and Microsoft Advertising across relevant search, display, video, remarketing, and performance campaigns
You'll strengthen account structure, reduce wasted spend, and improve ROAS, CPA/CPL, and qualified inquiries
You'll write and test response-focused ads, forecast results, and explain performance changes in client reporting
You'll create ChatGPT Ads tests and assess other high-intent networks for scalable budget use

What you bring

At least four years of hands-on paid-search work, preferably in an agency setting
Daily operating experience with Google Ads and Microsoft Advertising
Evidence of improving account results through stronger ROAS, lower CPA, or efficient growth
Working knowledge of GA4, Google Tag Manager, enhanced conversions, and offline lead conversion tracking
A current or recently current Google Ads certification

Who this fits

You'll fit a hands-on, high-ownership role serving multiple client accounts and learning new advertising inventory. You must be based in LATAM, Africa, or Eastern Europe and work U.S. client hours aligned to the relevant time zone, within the stated 8:30 AM to 5:30 PM CT schedule. The role is fully remote and contractor-based, and applying requires both an application form and a skills video.

From the employer

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a full-service direct-response agency with a performance-focused approach across paid search, SEO, pay-per-lead, paid and organic social, creative, analytics, and traditional media. A primary revenue driver is the higher education sector, with a focus on measurable response.

The agency also operates a performance division focused on automotive aftermarket and related industrial brands. The SEM / PPC Specialist will support paid search efforts across both areas, including education, automotive aftermarket, manufacturing, and other direct-response verticals.

Role Overview

The SEM / PPC Specialist will own and optimize multiple client paid search accounts with a focus on ROAS, CPA/CPL, cost per enrollment or sale, qualified inquiry volume, and wasted-spend reduction.

This is a hands-on role for an experienced paid search practitioner who will work directly within Google Ads and Microsoft Advertising, improve campaign architecture and conversion tracking, forecast performance, report results, and expand paid search efforts into ChatGPT Ads and other high-intent networks.

Location

Fully Remote | 8:30 AM – 5:30 PM CT

Key Responsibilities

Paid Search Management & Optimization

Own multiple client accounts across education, automotive aftermarket, manufacturing, and other direct-response verticals.
Manage Google Ads across Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, and Local/LSAs where relevant.
Manage Microsoft Advertising across Search and Audience Network.
Improve campaign architecture through intent mapping, negatives, match types and AI Max discipline, geo targeting, audiences, asset groups, and brand versus non-brand segmentation.
Use Performance Max and AI Max with appropriate controls, including brand exclusions, search themes, and feed quality.
Identify and reduce wasted spend while improving ROAS, CPA/CPL, cost per enrollment or sale, and qualified inquiry volume.

Ad Copy & Performance Planning

Write and test direct-response ad copy and extensions designed to generate inquiries and sales.
Forecast spend, inquiries, and expected CPA/ROAS for proposals and monthly plans.
Evaluate account performance and identify opportunities for efficient scale.

Conversion Tracking & Analytics

Maintain conversion tracking across GA4 and Google Ads.
Work with enhanced conversions and offline conversion imports where leads close offline.
Use Google Tag Manager, conversion diagnostics, and call tracking where applicable.
Ensure campaign performance is measured against business outcomes such as enrollments, sales, and qualified inquiries.

Landing Pages & Cross-Functional Collaboration

Partner with landing-page/UX and SEO teams to support paid traffic performance.
Work with Client Services, Digital Media, SEO, and Creative teams.
Participate in client and internal calls.

Reporting & Client Performance

Report campaign performance in terms of spend, results, costs, and planned changes.
Provide visibility into ROAS, CPA/CPL, cost per enrollment or sale, qualified inquiry volume, and wasted spend.
Explain account-level performance changes and the actions taken to improve results.

Platform Expansion & Testing

Build a testing playbook for ChatGPT Ads.
Develop tests around CPC and outcome-optimized bidding, pixel and Conversions API, creative, and query-context fit.
Evaluate other SEM and high-intent networks using clear kill-or-scale criteria.
Explore relevant opportunities across Amazon Ads, Apple Ads, Microsoft Copilot ad surfaces, and selective native or intent networks.
Recommend which secondary SEM networks deserve budget based on performance and unit economics.

Qualifications

Experience

4+ years of hands-on paid search experience.
Agency experience is strongly preferred.
Daily hands-on experience operating Google Ads and Microsoft Advertising.
Proven ability to demonstrate account-level improvements such as increased ROAS, reduced CPA, or efficient scale.
Experience with lead generation and offline conversion environments.
Experience with Performance Max and AI Max.
Current or recently current Google Ads certification.
Microsoft Advertising certification is a plus.
Experience with education, career college, trades, automotive aftermarket, manufacturing, or insurance/financial services direct response is a plus.
Experience with ChatGPT Ads/OpenAI Ads Manager is a plus.
Experience with Amazon Ads is a plus.
Experience with other intent inventory such as Apple Ads, Reddit ads, or other intent networks is a plus.

Skills

Strong ability to manage and optimize Google Ads across Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, and Local/LSAs where relevant.
Ability to manage Microsoft Advertising across Search and Audience Network.
Strong understanding of campaign architecture, including intent mapping, negatives, match types, geo targeting, audiences, asset groups, and brand versus non-brand segmentation.
Ability to write and test direct-response ad copy and extensions.
Ability to forecast spend, inquiries, CPA, and ROAS.
Strong understanding of GA4, Google Tag Manager, conversion diagnostics, enhanced conversions, and offline conversion imports.
Ability to analyze ROAS, CPA/CPL, cost per enrollment or sale, qualified inquiry volume, and wasted spend.
Ability to work with lead-generation campaigns where conversions may occur offline.
Familiarity with Looker Studio, BigQuery, or similar reporting tools is a plus.
Basic CRO and landing page testing experience is a plus.
High ownership and willingness to work directly within advertising accounts.
Curiosity and willingness to learn and operationalize new advertising inventory, including ChatGPT Ads and adjacent AI/search networks.

What Success Looks Like

Within the first 60–90 days:

Account structures are cleaner.
Conversion tracking is tighter.
Priority accounts achieve higher ROAS and/or lower CPL.
A written test plan for ChatGPT Ads is developed.
A recommendation is provided on which secondary SEM networks deserve budget.

Opportunity

This role provides the opportunity to own hands-on paid search execution across multiple direct-response client accounts while helping expand the agency’s capabilities beyond Google and Microsoft Advertising. The SEM / PPC Specialist will help build the agency’s approach to ChatGPT Ads and evaluate additional high-intent advertising networks based on measurable performance.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets