Founding Growth Lead
Senior Growth Marketing role at Hobbes. San Francisco · full-time · $180,000–$300,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape the company story around Product Intelligence and Conversational Intelligence
- Turn the website into a clear category explanation and qualified-pipeline source
- Write pages, case studies, launch content, founder posts, emails, and sales assets
- Use calls, transcripts, usage data, and outcomes to create customer proof
- Build distribution loops, choose tools, test ideas, and help grow the team
What you bring
- Early-stage B2B startup experience as a first or very early growth or marketing hire
- A record of owning pipeline or revenue results and explaining what changed
- Hands-on writing ability across core marketing and sales materials
- Curiosity about code, agents, sandboxes, evals, and product architecture
- Understanding of B2B buying and products that require clear explanation
Who this fits
You'll suit this role if you want to define a category, write the market story, and build growth from the ground up. You should be comfortable working as a one-person team during the first six months and owning pipeline as well as narrative. The job is in person in San Francisco, so remote preference is a constraint.
From the employer
Most B2B companies still put a form between their product and their market.
A buyer lands on the website. They want to understand the product, ask specific questions, map it to their own problems, and decide whether the next step is worth their time. Most companies make that buyer wait.
Hobbes does the opposite.
We build agents that understand a product deeply enough to sell it, implement it, support it, and learn from every customer conversation.
The first wedge is sales demos. But we are not building a better chatbot or a better product tour. We are building the intelligent interface between a company and its customers.
Product Intelligence is how the agent understands the product. Hobbes uses code as the source of truth to know what the product actually does, how it works, where the value lives, and how that maps to a buyer's problem. We combine that with GTM context, customer materials, and live conversations.
Conversational Intelligence is what the company gets back: every question, objection, comparison, feature request, support issue, and implementation blocker the market would not have told them otherwise.
That is the company we are building: agents that can speak for a product with the product itself as their source of truth, and improve from every conversation.
We raised $6M and have grown mostly through founder-led sales and inbound demand. Customers use Hobbes today to turn website traffic into qualified pipeline. We have seen 13x more conversations than a demo request form, 10%+ of prospects convert end-to-end, and revenue double across Hobbes agents.
Now we need the first growth leader who can make the market see what we see.
The role
This is not a channel growth role. It is not a demand gen manager role. It is not a brand-only role.
It is a founding growth role for someone who can build the market, not just optimize channels: name the category, write the story, tune the website, package the proof, create the content and distribution engine, and turn early pull into repeatable pipeline.
You will work directly with Chirag on the company narrative, launches, customer stories, founder-led distribution, and the first real growth system at Hobbes.
What you'll own
Narrative: Make Product Intelligence, Conversational Intelligence, and self-improving demo agents feel concrete, urgent, and obvious.
Website: Tune the website into the clearest expression of the category and a serious source of qualified pipeline.
Writing: Write the core assets yourself: homepage copy, landing pages, case studies, launch posts, founder posts, outbound angles, sales one-pagers, and emails.
Proof: Turn customer calls, transcripts, live demo conversations, onboarding wins, usage data, and outcomes into sharp customer stories.
Distribution: Build loops across content, search, founder-led social, events, partnerships, outbound, and product-led moments.
Technical translation: Take code intelligence, sandboxes, evals, agent behavior, buyer conversations, and product ops, then turn them into language buyers understand.
Growth from zero: Pick the tools, manage partners, run experiments, kill what does not work, and help hire the team when the motion starts to work.
What we're looking for
You are a 0-1 growth leader: a marketer who writes like a founder and builds systems like an operator.
You have been the first or very early growth or marketing person at a B2B startup, ideally seed to Series A.
You can actually write. Not manage writers. Not brief agencies. Write.
You have owned pipeline or revenue outcomes before, and you can name the numbers.
You have technical curiosity. You do not need to be an engineer, but codebases, agents, sandboxes, evals, and product architecture should interest you.
You understand B2B buying and products that need explanation.
You have strong product taste. You know when copy is vague, when a page is too clever, and when a campaign has no real insight.
You can turn a messy customer conversation into a clean market insight.
You can operate as a one-person team for the first 6 months.
You will probably love this if
You want to help define a new category instead of inherit an existing one.
You believe great growth starts with sharp thinking, clear writing, and real customer proof.
You want work that changes how the company talks, sells, hires, and builds.
You want to build the growth engine for a sales product that quickly expands across product operations.
You may not enjoy this if
You do your best work inside an established growth or marketing org.
You prefer a narrow channel role over broad ownership.
You want to focus only on brand and narrative, without owning pipeline.
You would rather manage writers than write yourself.
You are not interested in the technical ideas behind the product.
You prefer remote work. We work in person in San Francisco.
Comp
Base: $180-300K
Equity: Founding-caliber equity
Location: In-person, San Francisco
Process
Intro to Chirag, CEO
Intro to Arjun, CTO
Async applied exercise
Onsite working session in San Francisco, timing flexible
About 2 weeks from first conversation to offer.
Application question
Send us one piece of growth or marketing work you personally wrote or owned. What was the audience, what did you do, and what changed because of it?