PR & Communications Specialist - Sales Market Sweden
At a glance
Mid-level Communications role at H&M Group. Stockholm · full-time.
Pay not stated Communications Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the engagement plan for Sales Market Sweden’s spokespeople and keep it current
- Run the internal communications platform, publishing articles and updates for colleagues
- Adapt global messaging for local use and keep communications aligned with brand guidelines
- Build ties with opinion leaders and key stakeholders, representing the brand in external settings
- Track market developments, coordinate crisis response with media relations, and manage the annual communications budget
What you bring
- At least seven years in PR or communications, ideally with internal communications and stakeholder work
- A communications, PR or marketing degree, or equivalent experience
- Experience with media relations, press events, speaking events, media briefings and executive communications
- Strong written and spoken English and Swedish, plus Microsoft Office proficiency
Who this fits
This suits a mid-level communications specialist comfortable balancing internal messaging, external relationships and crisis work. The role is based on-site in Stockholm, is permanent, and reports to the Marketing Manager. Apply in English.
From the employer
WHAT YOU’LL DO
As a PR & Communications Specialist – Internal Communications, you strengthen the brand by developing our Spokes Persons Engagement Plans and ensuring all internal and external communication aligns with global guidelines and brand values. You create and adapt communication materials, collaborate across teams, and support consistent messaging and crisis prevention.
Key responsibilities include:
- Ensure all internal and external communications are consistent with brand values, customer centricity, and global guidelines.
- Own and manage our internal communications platform, including publishing articles and updates.
- Build and maintain strong relationships with opinion leaders, and key stakeholders while acting as a brand ambassador in external engagements.
- Drive internal communications, adapt global content for local relevance, and collaborate cross-functionally to maximize impact across channels.
- Own the Engagement Plan for Sales Market Sweden’s Spokes Persons.
- Monitor market trends and manage crisis situations in collaboration with the media relations team
- Optimize the annual Communications budget with a cost-conscious and entrepreneurial mindset.
WHO YOU’LL WORK WITH
In this role, you will collaborate with multiple teams to ensure the successful expansion of the business. You will work closely with Communication Specialist Fashion PR, People Team, General Manager and Global Media Relations team, providing key insights and recommendations.
WHO YOU ARE
We are looking for people with…
- Degree in Communications, PR, Marketing, or related field (or equivalent experience)
- Strong internal and external communication and stakeholder management skills, with experience in media relations.
- Experience supporting press events,in speaking events and media briefings, and executive communication.
- Solid awareness of industry trends, current affairs, and brand reputation topics.
- Excellent written and verbal communication skills in English and Swedish.
- Proficiency in Microsoft Office (Word, PowerPoint, Excel).
- Minimum 7 years' experience in PR and/or communications, preferably within internal communications and stakeholder management in a fashion, retail, or consumer brands setting. .
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, apply by sending your application in ENGLISH through the career site as soon as possible but no later than November 5th, 2025. As we review applications continuously, the role may be closed early.
This is a permanent position. The position is based in our Office in Stockholm and reports to Marketing Manager.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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