Business Expert – Marketing Planning
At a glance
Mid-level General Marketing role at H&M Group. Stockholm · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Represent business needs in an agile team building and refining a marketing-planning technology tool
- Bring together Global Marketing, Commercial teams and sales markets across 26 countries
- Test proposed ideas against real marketing-planning needs and flag where the product needs adjustment
- Help design a practical product while investigating AI applications for planning and decisions
What you bring
- Demonstrated work as a business or subject-matter specialist in marketing or commercial planning
- Experience turning complicated, unclear processes into solutions delivered in manageable stages
- A record of bringing global and local stakeholders into alignment
- Clear communication and influence without relying on formal authority
Who this fits
You'll suit this role if you enjoy solving business problems through technology, working across Product, Tech and Business, and staying effective when the path is unclear. The position is a full-time permanent role based in Stockholm with hybrid working, starting as soon as agreed.
From the employer
WHAT YOU’LL DO
Are you a business expert with a passion for marketing planning? Do you enjoy building new tech that overcomes organisational challenges and adds customer value? Then this could be the role for you!
- Act as the voice of the business in a cross-competence agile team, turning planning needs into a new tech tool.
- Drive stakeholder engagement across a broad landscape – from Global Marketing and Commercial teams to Sales Markets in 26 countries.
- Use your marketing planning expertise to validate ideas and sanity-check what the team is building.
- Help shape and design a product that our colleagues love to use!
- Lean into exploring how AI can strengthen planning and decision-making as the product evolves.
WHO YOU’LL WORK WITH
This is a start-up-style project within H&M: small in team size, big in ambition. You’ll work day-to-day with Product, Tech, and Business colleagues, acting as the business anchor as the team builds and iterates together.
You'll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M's global marketing organisation. Our team plays a central role in understanding the impact of marketing, ensuring that investments across channels, markets and customer touchpoints are measurable, optimised and aligned with business goals.
WHO YOU ARE
We are looking for people with…
- Proven experience as a Business Expert or subject-matter expert in marketing or commercial planning.
- Comfortable working with complex and ambiguous processes, and breaking down solutions into deliverable stages.
- A track record of aligning stakeholders at both global and local levels.
- Fashion retail experience is a bonus, though not a requirement.
And people who are…
- Passionate about building technology that solves real business problems.
- Skilled at communicating complex ideas simply, and at influencing without formal authority.
- Driven by outcomes – focused on the impact your work has for colleagues and customers.
- Collaborative and pragmatic, energised by ambiguity rather than daunted by it.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Staff discount card, usable on all our H&M Group brands in stores and online.
- Included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
- Collective Agreement and ITP pensions competitive to Swedish market.
- 30 days vacation, health care allowance and good work-life balance.
- Additional perks and discounts from Benify.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a fulltime permanent position, starting as soon as possible according to agreement. The role is a hybrid position, based in our office in Stockholm, Sweden.
Apply as soon as possible by sending in your CV in English. Due to data policies, we only accept applications through career page.
Take the next step in your career together with us. The journey starts here. We are eager to meet you!
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