Manager (Admissions and Marketing) - School of Business and Management (HKUST EMBA Program)
At a glance
Manager-level General Marketing role at Hkust. Clear Water Bay Campus · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape recruitment plans and run each admissions stage, from candidate outreach and application review through interviews and enrollment decisions
- Build digital campaigns and events that strengthen the program’s reputation and bring in prospective candidates
- Write and publish executive-focused PR, thought leadership and press content, while directing social channels and video output
- Assess competitor activity and market shifts, then report on admissions conversion and marketing returns
- Grow the candidate pipeline through executive networks, industry groups, KOLs and other recruitment partners
What you bring
- A bachelor’s degree and at least seven years in admissions, marketing, PR or business development
- Strong written and spoken English and Chinese, including the ability to create Chinese copy for executive communications
- Knowledge of executive education and senior business networks across Greater China and Asia
- You can manage competing work independently, perform under pressure and meet targets
Who this fits
This manager role suits someone with admissions or marketing experience who can reach senior executives across Greater China and Asia. Expect frequent travel, mainly in Mainland China, and some evening or weekend work during busy recruitment periods. The appointment is for two years and can be renewed; candidates with less experience may be considered at Assistant Manager level.
From the employer
Job Posting Details
About the Program
The HKUST Bilingual EMBA Program is a flagship executive program designed for senior business leaders and entrepreneurs across Greater China and Asia. We are seeking a dynamic, result-oriented professional to lead our admissions and marketing strategies.
The Admissions and Marketing Manager drives admissions management, integrated marketing (PR & social media), channel expansion to attract and convert high-caliber senior executive candidates for the EMBA program.
Key Responsibilities
- Admissions Strategy & Management: Formulate and execute recruitment strategies; manage the end-to-end admissions funnel including candidate outreach, application screening, interview coordination and candidate conversion.
- Marketing, PR & Social Media Operations:
- Plan and execute integrated marketing campaigns (digital marketing and events) to elevate brand reputation and candidate acquisition.
- PR & Content Strategy: Draft, edit, and publish high-quality PR articles, thought-leadership pieces, and press materials tailored for senior executive audiences.
- Social Media & Video Channel Management: Oversee and manage official social media platforms, including WeChat Channels, Red Note, and video content production/curation.
- Market Intelligence & Analytics: Track market trends, perform competitor analysis, and deliver data-driven reports on admissions funnels and marketing ROI.
- Channel Expansion & Pipeline Growth: Identify, develop, and diversify innovative recruitment channels (e.g., executive networks, industry associations, KOLs) to expand the prospective student pool and drive lead generation.
Requirements
- Education & Experience: Bachelor’s degree with at least 7 years of relevant experience in admissions, marketing, PR, or business development—ideally in executive education, higher education.
- Language Proficiency: Excellent command of written and spoken English and Chinese, with strong Chinese copywriting skills for executive PR and social media content.
- Industry & Market Insight: Deep understanding of the executive education landscape and senior corporate networks in Greater China and Asia.
- Operational Drive: Proven ability to manage multiple priorities independently, work under pressure, and meet performance targets.
- Mobility & Flexibility: Willingness to travel frequently (primarily in Mainland China) and work outside standard office hours/weekends during peak recruitment cycles.
(Note: Candidates with less experience may be considered for Assistant Manager.)
(Duration: 2 years, renewable)
Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.
Review of applications will continue until the position is filled.
(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)
HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.
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