Assistant Manager (UG Recruitment Outreach and Marketing) - School of Engineering
At a glance
Manager-level General Marketing role at Hkust. Clear Water Bay Campus · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run campaigns that strengthen the School’s image and support undergraduate admissions in local and overseas markets
- Review campaign results, identify what worked, and use those findings to improve later efforts
- Run Instagram, Facebook, and YouTube channels, and lead student creators making bilingual content for multiple formats
- Coordinate recruitment events by directing service providers and student helpers and aligning internal and external stakeholders
- Produce digital ads and admissions materials, including graphics, videos, animations, brochures, slides, and souvenirs
What you bring
- A bachelor's degree and at least three years of work experience after graduation
- Strong spoken and written English and Chinese, including Putonghua
- You can plan and coordinate events, manage multiple tasks under deadlines, and work confidently with varied stakeholders
Who this fits
This role suits someone comfortable balancing digital marketing, content production, and event coordination while supporting the Team Head. The appointment is for two years and may be renewed. Occasional work outside standard office hours may be needed.
From the employer
Job Posting Details
The School of Engineering Undergraduate Team is searching for a creative, independent, and dynamic individual to fill the Assistant Manager position. The appointee will support the Team Head in developing marketing strategies and implementing marketing campaigns and events to support the School's undergraduate recruitment efforts in local and overseas markets. This position may require work beyond standard office hours occasionally.
The appointee is expected to perform the following duties:
- Plan and execute marketing campaigns that create a positive brand image and benefit the School’s admissions. Report on and analyze campaign performance, and derive insights to optimize future results.
- Manage social media channels like Instagram, Facebook, and YouTube, creating engaging content for diverse audiences locally and worldwide. Supervise and guide a team of student content creators to produce high-quality content in Chinese and English for websites, social media, emails, events, and other marketing materials.
- Event management and coordination, which involves supervising service providers and student helpers, liaising with internal and external units, and managing stakeholders to ensure smooth event preparation and operation.
- Create graphics, videos, and animations for digital media advertising, including social posts, eDMs, and banners. Knowledge of multimedia tools, such as Photoshop, Adobe Illustrator, Adobe Premiere Pro, and Canva, is preferred.
- Develop and produce marketing collateral including brochures, presentation slides, souvenirs, and other promotional materials for admissions and branding promotion.
- Assist in recruitment events coordination and admissions projects wherever necessary.
Applicants should have a bachelor's degree and at least 3 years of post-qualification work experience, preferably in digital marketing, event management, project management, or related fields. Experience in the higher education industry, including coordinating campus events, is an added advantage.
The successful candidate is expected to be a strong team player with an excellent command of both spoken and written English and Chinese (including Putonghua). The candidate should be proactive and passionate about event planning, highly organized and detail-oriented, quick to learn, and possess the ability to work under deadline pressure while multitasking. The candidate should also be comfortable interacting with diverse stakeholders, including internal and external parties, student ambassadors, and prospective students from around the world. (Duration: 2 years, renewable)
Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.
Review of applications will continue until the position is filled.
(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)
HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.
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