Business Development Specialist (BOG)
At a glance
Mid-level Business Development role at Hire Horatio CX. Bogota · full-time.
Pay not stated Business Development Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Prioritize accounts that match the target profile, studying their operations, growth plans, challenges and decision-makers
- Contact prospects by phone, email and LinkedIn, shaping messages around their business needs
- Draw on buying signals, hiring patterns and company updates to time outreach and tailor its angle
- Discuss prospect needs and fit to identify qualified opportunities for the sales team
- Keep HubSpot prospect records current, follow up consistently and pursue qualified-meeting pipeline goals
What you bring
- You have a track record in roles centered on outbound selling or business development
- You communicate in English at an advanced, near-native level
- You can work with CRM systems and prospecting or engagement tools
Who this fits
This mid-level role suits someone who enjoys researching accounts, personalizing outbound contact and pursuing sales targets. You'll report to the Senior Business Development Manager and work with Sales and Marketing. The role is based in Bogota, Colombia.
From the employer
Position Overview:
Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.
Key Responsibilities:
- Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.
- Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition.
- Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.
- Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.
- Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.
- Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.
Required Skills/Abilities:
- Advanced, near-native English proficiency.
- Excellent communication and interpersonal skills.
- Strong organizational and time management abilities.
- Proficiency in CRM software. Experience with CRM, prospecting and engagement tools; HubSpot is preferred.
- Results-driven with a passion for exceeding targets and goals.
Education and Experience:
- Experience: Proven experience in outbound sales or business development roles.
- Bachelor's degree in Business or a related field is preferred.
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