Product Marketing Lead
Senior Product Marketing role at Hilbert's AI. San Francisco · full-time · $175,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Define Hilbert’s market story and apply it to each product launch
- Own go-to-market planning and customer updates for product changes
- Create content through podcasts, thought leadership, case studies, and sales materials
- Run events that reach the operators and enterprises Hilbert wants to serve
- Build marketing systems, measurement, and the team as the function expands
What you bring
- At least eight years in product marketing, including work supporting enterprise customers
- Broad ownership of positioning, messaging, pricing, and product launches
- Comfort explaining a technical, data-focused product with clear communication
- Experience leading launches and marketing strategy in a fast-moving product or technology company
- A self-directed, resourceful approach with genuine interest in AI and the future of work
Who this fits
You’ll suit a hands-on builder role as Hilbert’s first dedicated marketing hire, working closely with the founders and go-to-market leaders. You’ll set strategy, execute the work yourself, and later build the marketing team. The role is hybrid in San Francisco and centers on a technical, data-heavy AI product, enterprise customers, and broad ownership across product, brand, and demand.
From the employer
Hilbert is a scalable, data science-first growth engine that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable growth. Fully agentic by design, Hilbert shrinks months-long decision cycles to minutes.
From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. We're also co-building alongside leading AI companies.
We're hiring a Product Marketing Lead who can turn what Hilbert does into a story that stands out and who can build the entire marketing function from the ground up. You'll own positioning and messaging, ship the marketing materials that support every deal, get our thinking in front of the right audiences, build our presence through podcasts and events, and shape how the world understands Hilbert as we scale.
THE ROLE
You will be Hilbert's first dedicated marketing hire, working directly with the founding team to define how we show up in the market; across product, brand, and demand. This is a builder's seat: you set the strategy and do the work yourself, then build the team beneath you as Hilbert scales.
What you'll do:
Set positioning and messaging for Hilbert, and carry it through every new product launch
Own go-to-market strategy and customer communications for updates
Own end-to-end product marketing efforts including external communications, messaging, and launch strategy
Build and run Hilbert's content engine: podcast, thought leadership, case studies, and marketing materials
Plan and run events that put Hilbert in front of the operators and enterprises who need us most
Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research
Set the brand voice and keep it consistent across every touchpoint
Develop repeatable marketing systems, content cadence, and measurement as the function scales
Build and lead a marketing team as Hilbert grows, and shape the function's roadmap from here
WHO THRIVES IN THIS ROLE
The right person for this role is has a knack for turning complex product updates into clear, structured communications, who is a builder, and a storyteller.
The profile:
8+ years of experience in product marketing with experience supporting enterprise customers
You owned marketing broadly: positioning, messaging, pricing, launches
You can work with a technical, data-heavy product
You understand product marketing fundamentals and communicate with clarity
You have experience running product launches and marketing strategies, ideally at a fast-moving product or technology company.
You have a genuine passion for shaping the future of work with AI, a growth mindset, and a scrappy, high-ownership approach to getting things done, where you define your own playbook
THE HIRING JOURNEY
Short form → Intro call → Practical working session → Team conversations → Offer
Fast, human, no bureaucracy.
Why join us
At Hilbert, we move fast, work collaboratively, and give people real ownership over their impact. As a fast-growing company, there's no shortage of room to grow — you'll take on new challenges quickly and shape the path as you go.
On top of that, here's how we take care of our team:
Health & wellness. We cover 100% of your Health, Dental, and Vision premiums — with the option to add coverage for dependents or a spouse at additional cost.
Financial future. Plan ahead with our 401k through Human Interest, including an employer match that vests immediately.
Time to recharge. Enjoy generous PTO so you can rest, travel, and spend time on what matters most outside of work.
Commuter support. Based in SF? We help cover your commuting costs.
Lunch, covered. In the SF office, we provide lunch vouchers via DoorDash.
And many more. We're always looking for new ways to support our team. Come build the future with us, and grow alongside a company that's investing in yours.
Hilbert is an Equal Opportunity Employer. We are committed to building a diverse team and an inclusive culture, and we welcome applicants of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other status protected by applicable law.