Senior Product Marketing Manager
At a glance
Senior Product Marketing role at HelloFresh. Sydney.
Pay not stated Product Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build launch plans for priority products, new propositions and major initiatives across Australia and New Zealand
- Run the merchandising calendar and improve how products appear in the app, website, menu experience and CRM
- Write creative briefs and messaging guides with brand, creative, editorial and digital operations partners
- Bring product priorities into brand campaigns, partnerships and seasonal marketing activity
- Review launch results and customer behaviour with product strategy, growth and analytics teams
What you bring
- At least five years in product marketing, brand marketing, proposition work or go-to-market strategy
- A record of taking multi-channel product launches or merchandising projects from initial brief through release
- Hands-on experience with digital customer journeys, content management, conversion improvement and merchandising
- Commercial judgment and analytical skills, using customer insight and data to guide choices
Who this fits
This senior role suits a hands-on product marketer who can connect customer insight and commercial priorities with clear messaging and coordinated delivery. You’ll work across cross-functional and global teams, and the role is based in Chippendale, Sydney, with a hybrid working arrangement.
From the employer
Job Description
As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity.
This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ.
You will...
- Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand.
- Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels.
- Develop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling.
- Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments.
- Collaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising placements and features.
- Partner with Product Strategy, Growth, and Analytics to track campaign performance, evaluate customer behaviour, and deliver actionable post-launch reviews.
- Shape local product marketing strategy by applying customer research, commercial priorities, and competitive intelligence to drive ongoing engagement and retention.
You have...
- 5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses.
- A proven track record of managing and delivering multi-channel product launches or merchandising initiatives from brief through to launch.
- Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
- Strong commercial acumen and analytical capability, with experience using customer insights and data to guide decision-making.
- Exceptional project management skills with meticulous attention to detail and experience navigating complex cross-functional or global matrix teams.
You are...
- A natural storyteller who can translate complex product details into simple, engaging, customer-first messaging.
- A proactive, hands-on doer who balances strategic thinking with a passion for flawless execution.
- A collaborative and curious team player who enjoys bringing diverse stakeholders together to deliver shared goals.
- Passionate about food, customer experience, and finding better ways to make HelloFresh better every day.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role
Location: Chippendale Head Office - hybrid working environment
Salary: Competitive salary & employee benefits
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