Senior Growth Marketing Manager
At a glance
Senior Growth Marketing role at HelloFresh. Sydney.
Pay not stated Growth Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Track channel results against business plans and activation, reactivation, and referral goals, then adjust spend to improve returns
- Set spend pace and promotional discounts, run campaigns, and assess results after release
- Oversee agency, affiliate, SEO, and partner work, keeping creative aligned with brand standards
- Improve web and app menus and product pages through conversion testing, merchandising, layout changes, and content checks
- Plan launch campaigns and assess new channels, commercial approaches, and partnerships using unit economics
What you bring
- At least five years in growth-focused ecommerce marketing, ideally in digital subscriptions or direct-to-consumer food and beverage
- A record of growing revenue, running promotional calendars, and beating targets
- Strong analytics skills, including building models and dashboards and handling media attribution
- Working knowledge of conversion improvement, user journeys, digital copy, and UX practices
Who this fits
This role suits a senior marketer who can move between commercial planning and hands-on campaign work, while coordinating with CRM, creative, and international teams. It is a permanent, full-time hybrid role based at the Chippendale office in Sydney. You must be authorized to work full-time in Australia.
From the employer
Job Description
As our Senior Growth Marketing Manager, you will uncover, test, and bring to life high-impact growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. You will move with speed and agility effortlessly shifting from strategic go-to-market planning and commercial modeling to hands-on campaign execution.
This is an incredible opportunity to help shape how we evolve our growth playbook across Youfoodz, backed by genuine autonomy, real testing resources, and a team that champions fresh perspectives. We are looking for an entrepreneurial, data-driven marketer with sharp commercial acumen and a deep empathy for our customers, ready to collaborate across top channels, unlock game-changing partnerships, and explore new business ventures from day one.
This role is based in our Chippendale Head Office, Sydney (hybrid) and reports to the Director of Growth, Youfoodz.
You will…
- Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.
- Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.
- Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.
- Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.
- Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.
- Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.
- Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches.
You have…
- 5-10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.
- Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.
- Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.
- Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.
- Experience coordinating with CRM, creative, and international cross-functional teams.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia.
Location: Chippendale Head Office, Sydney (hybrid)
Salary: Competitive salary & employee benefits
(()
Growth Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Growth Marketing
Find me workBy the team behind growthroles.