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Director Of Sales

Heihotels Open
On-site Tampa Full-time Director Sales Leadership

At a glance

Director-level Sales Leadership role at Heihotels. Tampa · full-time · no salary stated · we estimate $153,138–$245,000 across the United States.

Estimated pay

Heihotels has not published a salary for this role. The figure below is our estimate, not theirs.

$153,138 – $245,000
What the middle half of lead sales leadership roles in the United States paid, among postings that did state a salary.
Worked out from 934 postings that stated pay, median $193,506. Last updated Nov 10, 2026.
RoleSales Leadership
SeniorityDirector
LocationTampa
WorkplaceOn-site
EmploymentFull-time
PostedNov 9, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set revenue and booking strategies for rooms, banquets, catering and rentals, adjusting rates and business mix to meet targets
  • Lead sales staff in pursuing business and managing group room rates, dates and space commitments
  • Hire, train and coach sales employees, address performance issues and recommend evaluations or discipline
  • Build forecasts, budgets and sales reports, then revise the annual business plan as market conditions change
  • Use travel-market research and competitor data to shape pricing and sales plans, and present offers to prospective clients

What you bring

  • You bring at least five years leading sales in an operation of similar size, a preferred qualification
  • You can use Microsoft Word, Excel and Delphi, and handle accounting software, math and budget analysis
  • You know sales, revenue management and how to recruit, supervise, train and motivate managers

Who this fits

This director role suits someone ready to lead hotel sales across group, transient and catering business while managing staff and revenue plans. The job is based onsite in Tampa and requires moving throughout the hotel and standing while carrying out core duties.

From the employer

About Us

Escape to The Westin Tampa Waterside, situated on a unique landscaped island in downtown Tampa. Adjacent to the Tampa Convention Center, our location is convenient for business and leisure travelers alike. Our associates enjoy free meals, free parking, room discounts, incredible benefits and a fun work environment. Also our hotel is dedicated to its associates by celebrating our success every month and our HEI Loves program is designed to assist our team members and focus on growth and development . Come and see why we are the employer of choice in downtown Tampa!

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Compensation

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? Yes

Overview

Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies to include market mix, pricing, status, and direct sales. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

Essential Duties and Responsibilities

  • Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.

  • Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.

  • Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.

  • Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.

  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

  • Develop and conduct persuasive verbal sales presentations to prospective clients.

  • Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.

  • Organize and/or attend scheduled sales department, executive committee, and related meetings.

  • Knowledge of travel industry, current market trends and economic factors.

  • Ability to access, understand and accurately input information using a moderately complex computer system.

  • Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.

  • Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required.

  • Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.

  • Professionally represent the hotel in community and industry organizations and events.

  • Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.

  • Comply with attendance rules and be available to work on a regular basis.

  • Perform any other job-related duties as assigned.

Qualifications and Skills

Education and Experience

  • Bachelor’s degree preferred.

  • 5+ years of sales leadership in similar sized operation preferred.

Knowledge, Skills and Abilities

  • Proficiency in Microsoft Word, Excel, and Delphi.

  • Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.

  • Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.

  • Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.

  • Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.

  • Effective verbal and written communication skills.

  • Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs ​through EyeMed. ​Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Opportunity

Sales Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Sales Leadership

Find me work

By the team behind growthroles.

Find me work
Opportunity

Sales Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.