Digital Marketing - Winter 2027 Co-op/Intern

YOUR NEXT CO-OP PLACEMENT

Work term: Winter 2027

Work term length: 4-month or 8-month

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

What can you expect in this role?

Reporting to the Director, Content and Search Strategy, you will play a key role in supporting the execution of integrated marketing campaigns across social media, email, web, and paid channels. You will gain hands-on experience creating engaging digital content, conducting market and audience research, and contributing to marketing strategies that drive brand awareness and engagement. You will develop a strong understanding of digital marketing operations, including content creation, social media management, SEO, email marketing, web analytics, and campaign performance measurement, while collaborating with cross-functional teams to deliver impactful marketing initiatives and projects.

What you’ll be doing

• Support the execution of digital marketing campaigns across social media, email, web, and paid channels.
• Create engaging digital content, including social media posts, blog articles, email communications, and website copy that aligns with brand standards and campaign objectives.
• Conduct market, audience, and competitor research to identify trends, insights, and opportunities that inform marketing strategies and content development.
• Collaborate with cross-functional teams to update website content, support SEO initiatives, and contribute to the successful delivery of marketing projects and events.

What you bring

• Currently enrolled in a college or university program in Marketing, Communications, Digital Media, Business, or a related field.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for diverse audiences.
• Familiarity with social media platforms such as LinkedIn, Instagram, Facebook, TikTok, and X, including an understanding of social media best practices and trends.
• Basic knowledge of digital marketing concepts, including content marketing, email marketing, SEO, web analytics, and paid advertising.
• Experience using Microsoft 365 applications (Excel, PowerPoint, Word) and a willingness to learn marketing and analytics tools such as Google Analytics, HubSpot, or Adobe Analytics.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Analytical mindset with an interest in interpreting data and translating insights into recommendations and actions.
• Collaborative team player who demonstrates initiative, creativity, and attention to detail.
• Experience creating content for personal, academic, volunteer, or professional projects is considered an asset.
• Passion for digital marketing, emerging technologies, and staying current with industry trends.
  

Did you know?

• We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions. 
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year. 
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighbourhoods in which we live and work. 

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!