Product Marketing Manager, MCU Products
At a glance
Manager-level Product Marketing role at onsemi. Allen · full-time · no salary stated · we estimate $117,500–$169,500 across the United States.
onsemi has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set MCU product direction by turning market needs into product requirements and roadmap recommendations
- Research customer applications, market shifts and competitors, then build sizing models, business cases and revenue forecasts
- Gather customer and partner input, shape product positioning and go-to-market plans, and support launches and sales readiness
- Work with engineering, sales, operations and other teams across the product lifecycle, including customer engagements and design wins
- Find ways to extend MCU offerings through product variants, partnerships, software, tools and ecosystem investment
What you bring
- A technical bachelor's degree in electrical engineering, computer engineering or a related discipline
- At least ten years in semiconductor product marketing, product management, engineering or business development
- Hands-on experience defining or commercializing semiconductor products, with knowledge of embedded systems, microcontrollers and software ecosystems
- Experience with market analysis, competitor comparisons, business cases and customer engagement
Who this fits
This role suits a seasoned semiconductor marketer or adjacent technical professional who can connect customer needs with product plans and business outcomes. The position is based in Allen, Texas.
From the employer
Product Marketing Manager, MCU Products
Location: Allen, TX
Address: 505 Millennium Drive, Allen, TX, 75013
Reports to: Director, Product Marketing Management, MCU Business
Position Overview
A unique opportunity to join a high growth division whose mission is to design breakthrough compute SoCs, utilizing onsemi products, capabilities, and solutions.
We are seeking an experienced Product Marketing Manager to help define, commercialize, and grow next-generation MCU products and platforms. This individual will serve as the business and market leader for assigned MCU products, working closely with customers and cross-functional teams to translate market needs into winning product strategies.
The successful candidate will combine technical depth, business acumen, and customer insight to influence product roadmaps, drive revenue growth, identify new market opportunities, and build sustainable competitive advantages.
Key Responsibilities
- Define product strategies, market requirements, and roadmap recommendations for MCU products and platforms.
- Research market trends, customer requirements, application needs, and competitive dynamics.
- Develop market-sizing models, business cases, growth strategies, and revenue forecasts.
- Lead voice-of-customer activities and maintain relationships with strategic customers and ecosystem partners.
- Establish differentiated product positioning, value propositions, and go-to-market strategies.
- Evaluate competitive products, technologies, software ecosystems, and market opportunities.
- Collaborate with Engineering, Applications, Product Development, Sales, Operations, and Corporate Marketing throughout the product lifecycle.
- Support product launches, sales enablement activities, customer engagements, and design-win opportunities.
- Contribute to annual business planning, product portfolio strategy, and long-range growth initiatives.
- Identify opportunities to expand MCU offerings through derivatives, partnerships, software, tools, and ecosystem investments.
Required Qualifications
- Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline.
- 10+ years of semiconductor industry experience in Product Marketing, Product Management, Applications Engineering, Systems Engineering, Technical Marketing, or Business Development.
- Experience defining or commercializing semiconductor products.
- Strong understanding of embedded systems, microcontrollers, software development ecosystems, and customer application requirements.
- Experience conducting market analysis, competitive benchmarking, business-case development, and customer engagement.
- Demonstrated ability to influence cross-functional teams and drive business outcomes.
- Excellent communication, presentation, and analytical skills.
Preferred Qualifications
- Experience with MCUs, embedded processing, industrial automation, motor control, robotics, power electronics, automotive electronics, AI edge computing, or connected systems.
- Experience managing product roadmaps and supporting strategic customer engagements.
- Familiarity with software ecosystems, development tools, and embedded solution platforms.
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