Brand Activation Representative
At a glance
Mid-level Brand Marketing role at Hcrb. Remote, United States · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Carry out sales goals and improve account conditions through company systems and selling methods
- Run promotions, tastings, and festival activities across bars, restaurants, grocery, and liquor accounts
- Build displays, rearrange coolers, and place point-of-sale materials to increase brand visibility
- Teach bartenders and waitstaff about products, then grow volume in established accounts
- Develop relationships with wholesalers and retailers while expanding existing account business
What you bring
- At least one year in sales or the food and beverage industry
- A four-year degree or comparable relevant experience
- A valid license, insured registered vehicle, and readiness to drive between accounts regularly
- Ability to frequently move beer cases and work in crouched, kneeling, or climbing positions
Who this fits
You'll suit a field-based sales role focused on retail execution, account education, promotions, and relationship building. You must live in or near Charlotte while covering Western North Carolina, and the position is full-time and temporary. Expect frequent driving and physical account work, including lifting, climbing, kneeling, and stooping.
From the employer
We are currently hiring a full-time, temporary, Brand Activation Representative in Western, NC. *The ideal candidate must live in or around the Charlotte, NC area.
*Please note that while this position is listed as “working remotely”, our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.
Our mission at The Boston Beer Company is to bring the highest-quality products to the U.S. beer drinker. To answer that mission, we are creating an inclusive culture that celebrates the differences in both our people and our brands. Our diversity makes us stronger, and when you bring your authentic self to work, we are a stronger, more innovative, and more sustainable company & community. As a fast-paced, growing company with a strong family of brands (Samuel Adams, Dogfish Head, Angry Orchard, Twisted Tea, Suncruiser and Truly Hard Seltzer), we seek constantly to challenge the status quo. We are always looking for hardworking, talented, and passionate people (that means you!) to join our team. We are The Boston Beer Company, and together we are heavy.
The role of the Brand Activation Representative (BAR) is to increase availability and visibility of specific Boston Beer brands at retail to generate depletion growth while supporting our local sales team to add value to our wholesaler and retailer partners.
What You'll Brew:
- Execute internal sales objectives & improve account conditions using BBC systems and selling process
- Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
- Execute impactful promotions for accounts predominantly in the On Premise (bars/restaurants) as well as Off Premise (grocery & liquor stores), sampling events, and festivals
- Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
- Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
- Farm existing business in top on & off premise accounts to grow depletions
- Build strong relationships with wholesalers and retailers
What Ingredients You'll Bring:
Minimum Qualifications:
- 1+ years sales and/or food/beverage industry experience
- 4 Year Bachelor's Degree or relevant experience
- Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
- Ability to lift and move cases of beer frequently
- Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently
Level: 10
In accordance with pay transparency laws the pay rate for this role if hired is $20.00 per hour. For certain sales positions we offer mileage reimbursement. *Ask your recruiter about eligibility.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.
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