Product Marketing

Hcbt Open · verified Sep 21, 2026

Mumbai Mid-level Product Marketing

At a glance

Mid-level Product Marketing role at Hcbt. Mumbai.

Pay not stated Product Marketing salary

RoleProduct Marketing

SeniorityMid-level

LocationMumbai

PostedFeb 14, 2024 · 31mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Learn product attributes, customer groups, and positioning with product managers and business heads
Create product campaign communication with advertising agencies and in-house designers within organizational guidelines
Select marketing elements and channels, then improve results using quantitative measures
Monitor E-commerce, BFSI, and other competitors for emerging approaches worth applying
Use research, A/B testing, innovation, and technology to improve client outreach and responses

What you bring

Working knowledge of the business challenges and annual targets for the products you support
Ability to turn customer triggers and barriers from research into effective communication
Experience using quantitative results and A/B tests to refine marketing communication

Who this fits

This role suits a mid-level product marketer who can connect product details, customer segments, research, and campaign execution. You’ll work with product managers, business heads, agencies, and in-house design teams in Mumbai, India.

From the employer

Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency
Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled
Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
Effectively use Marketing elements & channels for communication
Work towards improving the efficacy of the communication as measured through quantitative parameters
Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't
Work on innovations and leveraging technology for client outreach and response efficacy