Digital Marketing_Digital Banking_0819_1288_1100004_HRR
Hcbt Open · verified Oct 27, 2026 At a glance
Mid-level Digital Marketing role at Hcbt. Mumbai · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set website revamp requirements, work with UX/UI teams, and coordinate the release of new features
- Use website analytics to find ways to improve traffic, conversions and the user experience
- Align website content with marketing, compliance and brand stakeholders, including regulatory needs
- Organize the website backlog, sprint work and documentation to deliver enhancements on schedule
What you bring
- At least three years in product management, preferably in fintech, BFSI or NBFC
- You understand web UX, UI and responsive design, along with technical and on-page SEO
- You have used an enterprise CMS such as AEM, Sitefinity or Drupal, and website analytics tools
- You can draft FSDs and BRDs, turn business goals into product features, and carry work through to completion
Who this fits
This role suits a mid-level product manager with website, SEO and analytics experience. The position is based in Mumbai, India.
From the employer
Manager - Website Product Management
About the role
You will drive the product roadmap for the website including revamp of the site and support in SEO initiatives, ensuring an improved customer experience, higher engagement, and strong organic growth. The role requires close collaboration with SEO, content, design, engineering, marketing, and analytics teams.
Key Responsibilities
- Lead the endtoend website revamp by defining requirements, coordinating with UX/UI teams, and managing feature releases.
- Analyze website performance using analytics tools to identify opportunities for improving traffic, conversion, and user experience.
- Partner with cross-functional stakeholders (marketing, compliance, brand) to ensure content consistency and regulatory adherence.
- Manage product backlogs, sprints, and documentation to ensure timely delivery of website enhancements.
Required Skills
- 3-5 years of experience in Product Management (preferably Fintech, BFSI, NBFC)
- Strong understanding of web UX, UI, and responsive design.
- In-depth knowledge of Technical & On-page SEO implementations.
- Working knowledge of any enterprise CMS (AEM preferable / Sitefinity / Drupal).
- Analytical mindset with experience in website analytics (GA4, Adobe Analytics, etc.)
- Understanding and previous experience of drafting FSDs, BRDs aligning with Business Requirements and driving it to closure.
- Ability to translate business goals into product features and create documentation.
Strong project management skills and experience.
Digital Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Digital Marketing
Find me workBy the team behind growthroles.