Product Marketing Manager
Mid-level Product Marketing role at Happyrobot Inc.. San Francisco · full-time · $160,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape go-to-market plans for new products and features
- Write messaging frameworks, positioning, and competitive differentiators
- Produce release notes, in-product updates, newsletters, and website content
- Build enablement assets like one-pagers, decks, FAQs, case studies, and product briefs
- Track feature adoption and engagement to guide future launches
What you bring
- Four or more years in product marketing, ideally B2B tech or startup
- Sharp writing that turns technical ideas into persuasive value propositions
- A grasp of enterprise sales motions and positioning technical products for business buyers
- Working knowledge of generative and agentic AI concepts
- Comfort with data to measure adoption, engagement, and campaign impact
Who this fits
This suits a self-directed product marketer who can juggle several launches and works well across product, sales, and growth. It is a hands-on growth-team role reporting close to the Head of Growth and founders, so expect high autonomy and fast shipping. Based in San Francisco on a hybrid schedule, with salary from 160000 to 200000 plus equity.
From the employer
About HappyRobot
HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.
Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.
About the role
This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels. Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning. As a result, this role may be responsible for everything from creating assets around product features, managing our newsletter, in-product updates, and website features, to developing sales materials and customer-facing communications for new capabilities.
Responsibilities:
Excellent written and verbal communication skills with the ability to translate complex product concepts into clear, compelling value propositions.
Develop and execute go-to-market strategies for new products and features
Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
Build assets around product features, including release notes, in-product updates, newsletters, and website content
Manage customer references, case studies, and proof-of-value content
Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
Track feature adoption, customer engagement, and feedback to inform future launches and positioning.
Support field and partner teams with content that drives understanding and usage of new capabilities.
Ensure product storytelling is consistent across all channels, reflecting HappyRobot’s brand voice and strategic goals.
Must Have
Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
Strong understanding of enterprise sales motions and how to position technical products for business audiences.
Strong understanding of technical concepts including generative AI and agentic AI.
Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
Self-starter who thrives in a fast-paced, highly autonomous environment.
Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
Ability to leverage AI tools to accelerate research, messaging, and asset creation.
Nice to Have
Basic technical skills.
Background in supply chain, logistics, or enterprise software industries.
Comfort creating visual assets or collaborating closely with design to elevate product storytelling.
Experience with Salesforce.
Why join us?
Opportunity to work at a high-growth AI startup, backed by top investors.
Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
Ownership & Autonomy - Take full ownership of projects and ship fast.
Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
Work With the Best - Join a world-class team of engineers and builders