Dir. Lifecycle Marketing

Halo Collar halocollar.com Open · verified Sep 20, 2026

Remote Worldwide Full-time Mid-level Email Marketing

Mid-level Email Marketing role at Halo Collar. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own lifecycle strategy across the customer journey to improve engagement, retention, and revenue
You'll build and oversee email, in-app, push, and SMS campaigns with Braze and agency support
You'll use customer data to segment audiences, personalize campaigns, and turn performance analysis into actions
You'll lead A/B and multivariate testing to improve communications and speed learning
You'll align Product, Data, Creative, Customer Success, and Operations while managing agency and vendor work

What you bring

You have a bachelor's in marketing, business administration, or a related field, or equivalent professional experience
You bring at least eight years in lifecycle, CRM, or retention marketing with measurable multi-channel growth
You know engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud and marketing automation practices
You can query, analyze, and synthesize data into clear, actionable strategies
You communicate effectively, influence stakeholders, and manage multiple initiatives with careful execution

Who this fits

This suits a hands-on lifecycle leader who enjoys deep data work, experimentation, and rebuilding or scaling customer programs. You'll collaborate with product, data, creative, customer success, and operations teams while reporting to the VP of Marketing & Membership. The role is fully remote from anywhere in the U.S. and fits someone connected to Halo's dog-focused mission.

From the employer

Halo is looking for a Director of Lifecycle Marketing to lead personalized marketing across the entire customer journey. You'll be accountable for customer retention, engagement, and lifetime value, delivered through data-driven lifecycle programs. Reporting to the VP of Marketing & Membership, you'll partner with Product, Data, Creative, and Customer Success to launch high-impact, multi-channel campaigns and continuously improve the customer experience.

This role is for you are a leader who does the day to day work of diving into massive amounts of meaningful data that goes beyond contact info and purchase history. In this role success will be found by those who want to re-build, scale and optimize a lifecycle program that supports our customers and their best friends (their dogs).

Responsibilities

Lifecycle Marketing Strategy & Leadership

Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey.
Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue).
Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed.
Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning.

Data-Driven Personalization & Optimization

Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns.
Analyze performance metrics to continuously improve strategy and results, reporting regularly on campaign performance with actionable insights for executive stakeholders.
Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge.

Cross-Functional Leadership & Collaboration

Partner with Data, Product, Creative, Customer Success, and Operations teams to ensure lifecycle programs are aligned, seamless, and customer-centric.
Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience).
8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns.
Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices.
Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into clear, actionable strategies.
Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams.
Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels.
Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution.

Perks of the Pack

Medical, Dental, and Vision plans
Company-paid Long-Term Disability
401(k) with Company Match
Paid Time Off
Free Halo gear + Product Testing Opportunities
Work remotely from anywhere in the U.S.
Be part of a mission-driven, dog-loving team

We provide competitive compensation packages, inclusive of base salary, incentives, and benefits. The base salary for this role is $155,000 - $165,000. Final compensation depends on experience, skills, and qualifications.

Protect Animals With Satellites is for everyone but especially for dog lovers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

If you require any adjustments or accommodations during the application or interview process, please contact us to discuss your needs.

Applications for this position may be reviewed with the assistance of automated tools that help assess alignment with role requirements and prioritize candidates for human review. All employment decisions are made by Protect Animals With Satellites personnel, not by automated systems.

Protect Animals With Satellites does not accept unsolicited headhunter or agency resumes. Protect Animals With Satellites will not pay any third-party agency or company that does not have a signed agreement and approval to submit candidates.