Lifecycle Marketing Manager

Allco Open · verified Sep 18, 2026

Anaheim Full-time Manager Email Marketing

Mid-level Email Marketing role at Allco. Anaheim · full-time · $75,000–$85,000 base.

SalaryStated by Allco

$75,000 – $85,000

Base salary for this role, in USD per year, as published in the posting.

This role, from AllcoOur estimate for the market: $77,500–$80,000

In line with the market median of $78,750 for mid-level email marketing roles in Anaheim.

Worked out from 6 postings that stated pay, median $78,750. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own CRM, lifecycle email, and loyalty strategy across acquisition, retention, frequency, and lifetime value
Build lifecycle campaigns through email, SMS, and push for onboarding, engagement, acquisition, and retention
Create audience segments, automated journeys, and personalized workflows
Evaluate campaign results and recommend ways to improve performance
Work with digital, social, and guest experience teams to strengthen customer data use

What you bring

At least five years of CRM and email marketing experience
Hands-on experience with automation platforms and segmentation tools such as Salesforce and Marketing Cloud
Strong analytical ability to guide creative and strategic marketing decisions with data
Experience overseeing large CRM databases and their integrations
A bachelor’s degree plus loyalty-program development experience focused on dwell time and spend

Who this fits

This role suits someone who can combine CRM execution, lifecycle strategy, analytics, and loyalty-program development. You’ll work on-site in Anaheim.

From the employer

A great experience starts with you!

Join our team to help create and develop the future of live entertainment and sports in Orange County!

Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.

Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you

Vision: We are the gathering place of Orange County

Job Title:

Lifecycle Marketing Manager

Pay Details:

The annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned

Qualifications

5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend

Knowledge, Skills, and Experience

Education – Bachelor’s Degree

Experience Required - 5+ Year

This position is on-site.

Company:

OC Sports & Entertainment, LLC

Our Commitment:

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!