Lifecycle Marketing Manager

Anaheim Ducks Hockey (ocViBE) Open · verified Sep 18, 2026

Anaheim Full-time Manager Email Marketing

Mid-level Email Marketing role at Anaheim Ducks Hockey (ocViBE). Anaheim · full-time · $75,000–$85,000 base.

SalaryStated by Anaheim Ducks Hockey (ocViBE)

$75,000 – $85,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Anaheim Ducks Hockey (ocViBE)Our estimate for the market: $77,500–$80,000

In line with the market median of $78,750 for mid-level email marketing roles in Anaheim.

Worked out from 6 postings that stated pay, median $78,750. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run lifecycle campaigns through email, SMS, and push for acquisition, onboarding, engagement, and retention
You’ll build audience segments, automated journeys, and personalized workflows
You’ll assess campaign results and use the findings to improve performance
You’ll collaborate with digital, social, and guest experience teams to strengthen customer data use
You’ll set the loyalty strategy for district visitors, office workers, employees, and residents

What you bring

You bring at least five years of CRM and email marketing experience
You have hands-on experience with Salesforce, Marketing Cloud, segmentation, and large CRM databases and integrations
You use analysis and data to guide creative and strategic decisions
You’ve developed loyalty programs designed to increase dwell time and spending
You hold a bachelor’s degree

Who this fits

This role suits a lifecycle marketer who can own CRM, email, loyalty, and cross-channel strategy. You’ll work on-site in Anaheim, California, alongside digital, social, and guest experience teams. The position calls for someone comfortable using data, automation, personalization, and customer insights to improve acquisition and retention.

From the employer

A great experience starts with you!

Join our team to help create and develop the future of live entertainment and sports in Orange County!

Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.

Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you

Vision: We are the gathering place of Orange County

Job Title:

Lifecycle Marketing Manager

Pay Details:

The annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned

Qualifications

5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend

Knowledge, Skills, and Experience

Education – Bachelor’s Degree

Experience Required - 5+ Year

This position is on-site.

Company:

OC Sports & Entertainment, LLC

Our Commitment:

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!