Local Area Marketing Manager (New Restaurants)
At a glance
Mid-level General Marketing role at Guzman y Gomez. Surry Hills · full-time · A$110,000–A$130,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Lead the full marketing rollout for each new restaurant, using a 120-day plan before opening
- Build ties with nearby communities, businesses, schools, and sports clubs before each launch
- Create crew engagement, fan programs, and tailored activations in restaurants and local communities
- Coordinate talent, print, signage, local media, and on-site logistics for openings
- Manage national sponsorships and brand activations while reporting learnings to improve future launches
What you bring
- You have local-area marketing experience tied to events, activations, or restaurant, venue, or store openings
- You have delivered local campaigns in quick-service restaurants, retail, or hospitality settings
- You can run multiple restaurant launches and activations at the same time through strong project management
- You bring digital, social, local media, and experiential channels into one marketing approach
- You hold an Australian driver licence and can travel within and between states
Who this fits
This role suits a hands-on marketing manager who can lead openings, community partnerships, events, and national activations while managing two Marketing Coordinators. You should be comfortable with weekend and evening work around launches and activations, plus intrastate and interstate travel. The role is hybrid and based in Surry Hills.
From the employer
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Own GYG's new restaurant opening playbook and bring the brand to life in the community.
GYG is opening restaurants at pace throughout Australia. As the Marketing Manager focused on new restaurant openings, you'll lead the end-to-end marketing strategy for every new opening (30 to 40 each year!). This role may require weekend and evening availability around restaurant openings and activations.
What You'll Do
- Lead the end-to-end marketing strategy and execution for new restaurant openings
- Develop 120-day plans marketing strategies for each NRO. Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.
- Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of new openings
- Develop and execute crew engagement and fan activation programs that build brand love and community connection
- Design and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the community
- Act as the Talent Pool lead — recruit, brief, and manage activation talent for events and openings
- Coordinate NRO marketing logistics including print materials, signage, local media, and on-the-ground execution
- Report on all opening activity to capture learnings and improve future NRO executions
- Develop and Lead national GYG activations, including sponsorship and brand activations. Working closely with each State Marketing Manage on state specific activation and assist where necessary.
- People Management: 2x Marketing Coordinators
What You'll Bring
- Demonstrated local area marketing experience, with a focus on events, activations, or restaurant/venue/store opening marketing
- Proven experience delivering local area marketing campaigns in a QSR, retail, or hospitality environment
- Experience in experiential marketing, event management, or community activation
- Project management skills with the ability to manage multiple concurrent restaurant openings and activations
- Holistic marketing mindset encompassing digital, social, local media, and experiential channels
- Valid Australian driver's licence and willingness to travel intrastate and interstate
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real career growth in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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