Senior Market Research Analyst
Guidepoint Open · verified Sep 16, 2026 Senior Market Research role at Guidepoint. New York · full-time · $82,000–$115,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll take surveys from client discovery through design, fieldwork, analysis, and final reporting
- You'll write questionnaires and check proposals, programmed surveys, and data for research quality
- You'll align fieldwork, programming, and data automation staff so studies reach audiences on time
- You'll handle descriptive and advanced work such as market share, discrete choice, and regression analysis
- You'll advise sales and face clients and prospects, helping shape proposals and pricing for major opportunities
What you bring
- Bring at least four years running quantitative survey studies end to end for clients
- Know brand tracking, content or concept tests, pricing studies, and market sizing
- Have B2B survey experience, ideally in medical or biopharma markets
- Use Excel and PowerPoint plus DisplayR or another survey analysis package such as Dimensions, SPSS, Stata, or Q
- Explain research to stakeholders with different technical backgrounds, manage multiple timelines, and recommend representative samples
Who this fits
You'll suit a client-facing analyst who can move between research design, analysis, reporting, sales support, and operational coordination. The role is hybrid and based out of the New York office. Comfort working with B2B audiences and medical or biopharma research is especially relevant
From the employer
Overview:
Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to help oversee quantitative client relationships, design and manage research projects, write and develop questionnaires, and build out reporting and data deliverables for our corporate and financial services clients.
This is a hybrid position out of our New York office.
What You’ll Do:
- Design quantitative survey research and manage research projects, from initial client discovery to project management, data analysis, and final reporting, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis) project types
- Review client questionnaires and research proposals to ensure research best practices are followed, conduct quality assurance on data and programmed surveys to ensure quality and accuracy
- Coordinate and collaborate with other quantitative survey operational staff (fieldwork, survey programming, data automation) to ensure projects are executed among intended audiences, on-time, and at a high quality
- Serve as a partner to sales staff, serving as a client- and prospect-facing voice representing Guidepoint’s market research services and capabilities; assist in producing proposals and pricing information for large opportunities
- Other duties as required
What You Have:
- 4+ years experience managing end-to-end quantitative survey research projects in a client-service context, including project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery.
- Comfort with or experience in standard types of market research (brand tracking, content/concept testing, pricing research, market sizing)
- Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred
- Skilled in Microsoft suite of products (Excel, PPT)
- Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required
- Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required
- Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency, able to modulate communication style based on client need and experience
- Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales and managing timelines for multiple projects at once
- Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes
What we Offer:
The annual base salary for this position is $82,000 - $115,000. Additionally, this position is eligible for an annual discretionary bonus based on performance
You will also be eligible for the following benefits:
- 15 PTO days, 10 legal holidays, and sick days
- Comprehensive medical, dental, and vision plans
- Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
- Commuter benefits and a corporate gym rate
- Development opportunities through the LinkedIn Learning platform
- Free snacks and beverages in the office
- Friday happy hour and “Summer Fridays”
- Year-round corporate athletic league
- Casual work environment, team building, and other social events
About Guidepoint:
Guidepoint powers end-to-end research workflows for the world’s best research teams.
Backed by a global network of more than 2 million experts and over 1,600 employees, Guidepoint delivers real-time access to expertise, primary research, and actionable knowledge that help organizations make informed decisions. Through consultations, surveys, events, proprietary content, and AI-enabled tools, we support every stage of the decision-making process—from developing hypotheses and gathering insights to validating assumptions and building conviction for critical decisions.
At Guidepoint, our success relies on the diversity of our employees, experts, and clients, which enables us to foster meaningful connections and a broad range of perspectives. We are committed to creating an inclusive and welcoming environment where individuals of all backgrounds, identities, and experiences can contribute and succeed.
Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location.
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