Senior Brand Manager Kiri GMS (H / F)
Senior Brand Marketing role at Groupe Bel. Suresnes.
Growth Roles summary, based on the employer's posting.
What you'll do
- Help shape Kiri’s five-year business plan and innovation pipeline across Europe and the Middle East
- Lead product innovation and renovation from early exploration through post-launch with country, R&D and factory teams
- Turn consumer, customer, category and competitor insights into portfolio choices and new business opportunities
- Coordinate project gates, resources, market requests, budgets and P&L results across brand committees
- Manage a junior brand manager and shared intern through assignments, feedback and development plans
What you bring
- A bachelor’s degree in business or marketing
- At least seven years in CPG marketing or brand management, including three years leading cross-functional product development projects
- Strong leadership and project management, with the ability to handle multiple countries or projects
- Experience using data for category, retailer, competitor and consumer insights, plus P&L forecasting and management
- Fluency in English and French
Who this fits
You’ll suit a brand marketer who can connect consumer insight with innovation strategy, coordinate complex international projects and develop junior team members. The role is based in Suresnes, France, with hybrid work available. English and French fluency are required.
From the employer
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
ABOUT KIRI®
KIRI is largely known for its square cheese portion conveying a moment of kindness to kids, families and adults. Yet depending on the geographies, its consumers, usages and product portfolio vary significantly!
MISSION
Within the KIRI Global Brand Team, you will contribute to define KIRI’s 5-year business plan, building the innovation/renovation strategy & fueling the pipeline with a specific focus on Europe and Middle-East.
You will contribute to reaching 6.5% Bel innovation rate.
You will report to the Global Head of Kiri innovation and manage a junior brand manager.
DETAILED RESPONSIBILITIES
Market dynamics
-
Understand consumer and customers needs and category in key markets
-
Understand business challenges & opportunities of the Key countries you will work with
-
Benchmark products against key competitors and inspiring brands
-
Recommend new business opportunities based on strong insights
Portfolio & brand strategy
-
Contribute to the brand strategic plan in collaboration with the major local markets
-
Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee
-
Define the innovation pipeline for the brand in collaboration with our local markets
-
Collaborate with industrial teams to ensure feasibility
Positive inno-reno
-
Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams
-
Get key countries full commitment to ensure project execution
-
Validate stage gates, resource allocations and project shifts in Brand Development committees.
Team management
-
Manage 1 junior brand manager and one shared intern
-
Assign projects and missions to upskill the team
-
Provide regular feedbacks on performance and identify room for improvement
-
Build robust Individual Development Plan with trainings along the year
-
Foster a culture of innovation
PROFILE
-
Minimum business or marketing bachelor’s Degree required
-
mini 7 years of experience in CPG marketing or brand management
-
at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience
SPECIFIC SKILLS OR QUALIFICATIONS
Leadership skills
-
Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience
-
Positive and solution-oriented
-
Strong project management skills: engage, collaborate, challenge
-
Ability to manage complexity (number of projects and/or countries)
-
solidarity & team spirit
Business & marketing skills
-
Knowledge of product value drivers (nutrition, CSR, …)
-
Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
-
Consumer and brand centricity
Language skills
-
You are fluent in English and French
WHAT WE OFFER
- Fixed salary paid over 13 months
- Annual performance bonus
- Profit-sharing and employee savings plan (PEE)
- Company restaurant
- RTT (additional paid leave days)
- Health insurance and disability coverage
- Access to a wide range of Social and Economic Committee (CSE) benefits
- Hybrid working policy (remote work available)
If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.
Not this one either?
Claude or ChatGPT reads the other 70,317 for you.
Get better matches →
