Marketing Coordinator (Marketing Admin)

Groupe Bel groupe-bel.com Open · verified Sep 19, 2026

Ho Chi Minh City Mid-level General Marketing

Mid-level General Marketing role at Groupe Bel. Ho Chi Minh City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Keep the brand team’s daily administration moving, covering PR, POs, contracts, payments, and budget tracking
Coordinate with internal teams and outside vendors to deliver marketing work smoothly
Help manage innovation and renovation work, from packaging and artwork approval through launch listing and system updates
Adapt creative for E-commerce platforms and support campaigns, promotions, and livestreams with agencies and internal teams

What you bring

Hold a BSc or BA in Marketing, Communication, Business, or a related discipline
Bring at least one year of administration experience
Use English fluently in both written and spoken communication
Work independently with strong organization, documentation, accountability, and stakeholder management skills
Know E-commerce basics, preferably have packaging project experience, and use Microsoft Office confidently, especially PowerPoint and Excel

Who this fits

You’ll suit this role if you are detail-focused, organized, and comfortable coordinating across teams and vendors. The position is based at Bel Vietnam’s head office in Ho Chi Minh City and covers the Vietnam market. You’ll report to the Marketing Director and support the brand team across administration, projects, and E-commerce execution.

From the employer

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

LOCATION & REPORT

Job Title: Marketing Admin

Site: Bel Vietnam - Location: Head office in Ho Chi Minh City

Scope: Vietnam

Reporting to: Marketing Director

RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?

Support the Brand Team in daily operations, innovation and renovation project coordination, and E-commerce execution to ensure smooth business operations and effective brand growth initiatives.

1) Marketing Operations & Administration (40%)

Support daily administrative processes for Brand Team, including PR, PO, contracts, payments, …

Coordinate with internal departments and external vendors to ensure smooth execution.

Support brand team for marketing budget tracking & managemen

2) Brand Innovation & Renovation Coordination (30%)

Assist brand team for innovation/ renovation project through key assigned tasks: packaging development, artwork approval and launch listing preparation

Assist brand team in internal system process (Project creation, code validation, follow up,…) & information documentation.

3) E-commerce Marketing Execution (30%)

Coordinate & lead the E-commerce design adaptation on across Ecom platforms

Support execution of E-commerce campaigns, promotions and livestream activities.

Coordinate with agencies and internal teams to ensure timely delivery of campaign materials.

SKILLS & EXPERIENCE REQUIREMENTS

Requirements & Skills

BSc/BA in Marketing, Communication, Business or related field.

Preferred minimum of 1 year of experience in administration field.

English: fluent in speaking & writing.

Detailed-oriented, organized & documentation skills

Able to work independently and demonstrate strong accountability

Effective communication and stakeholder management skills

Experience in packaging project management is highly preferred

Basic knowledge of Ecom & Ecom marketing

Advanced MS Office skills with a focus on Power Point/Exel.

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