[UPLIVE Company] UA Marketing (Mobile Apps)

Amanotes amanotes.com Open · verified Aug 17, 2026

On-site Ho Chi Minh City Full-time Mid-level General Marketing

Mid-level General Marketing role at Amanotes. Ho Chi Minh City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run acquisition campaigns across Google, Facebook, TikTok, AppLovin, Mintegral, and other ad networks
You’ll use ASO to grow organic installs and strengthen app visibility
You’ll assess trends, competitors, campaign results, revenue, and product data to refine acquisition plans
You’ll test creative variations and give the Creative team practical guidance to improve app marketing
You’ll manage budgets, vendors, and global networks while seeking new acquisition channels and protecting ROI

What you bring

You have performance marketing experience with Google, Facebook, TikTok, or other ad networks, plus successful mobile app acquisition work
You understand ASO and can use it to increase organic installs and app visibility
You can work with mobile attribution platforms such as AppsFlyer or Adjust and apply in-app marketing to deepen conversions
You turn campaign, revenue, product, market, and competitor data into acquisition decisions
You communicate well in English and bring planning, problem-solving, ownership, adaptability, and stakeholder management skills

Who this fits

You’ll suit this role if you enjoy growing mobile apps through paid and organic acquisition, using data to guide decisions and adapting in a fast-moving environment. The job is based onsite in Ho Chi Minh City and targets global markets including the US, Korea, and Japan. You’ll need strong English communication and comfort working with cross-functional teams, ad networks, vendors, and stakeholders.

From the employer

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)

WHAT YOU WILL DO

Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
Analyze performance data from:
(1) Market trends and competitor analysis,
(2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
(3) A/B testing of creatives to optimize user engagement and campaign efficiency,
(4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

QUALIFICATIONS

1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
In-app marketing experience for driving deeper conversions
Data analysis, Strategic & Tactical planning, Problem solving
Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
A self-driven individual who takes full ownership and consistently delivers results
A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
Good communication (English writing and speaking skills)
Possess a creative mindset and an instinct for identifying trends.
Customer-oriented, Innovative, and emotional intelligence
Resilient and adaptable to changes and uncertainties
WILL BE A PLUS
A passion for mobile apps and an understanding of app user behavior.
Prior experience in mobile app industry
Being comfortable with data and turning multiple sources of data into insights
Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER

We take care of our people — from meaningful reward to everyday experience at work

Financial

Competitive salary, 100% pay during probation
Performance bonus with up to 30% of company profit shared — no cap
Full SHUI + premium private health insurance & annual check-up

Personal Well-being

12 days annual leave + 10 days paid sick leave
12 WFH days per year for when you need flexibility
9.4M VND yearly flexi-budget for your personal development
Free daily lunch (10+ options)
Snacks, drinks, and tea-time always available
Monthly/bi-monthly team bonding budget
Sports activities (badminton, football, etc.)

Personal Development

Company learning trips to top markets (Korea first, Japan next)
Sponsored access to international conferences & industry events
Modern equipment + AI tools to help you work smarter and grow faster

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• Thank you for your interest in joining Uplive!

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