Brand Manager - Kiri Beyond Core & OOH

Groupe Bel groupe-bel.com Open · verified Sep 18, 2026

New Cairo Manager Brand Marketing

Mid-level Brand Marketing role at Groupe Bel. New Cairo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead annual innovation work from early concept through post-launch review
You'll align Central Marketing, R&D, Supply Chain, Packaging, and factory teams for smooth delivery
You'll build launch plans, follow milestones and results, and find improvements with P&L support
You'll grow Foodservice and Out-of-Home activity with Sales and Trade Marketing across chefs, restaurants, cafés, hotels, and catering
You'll run campaigns, research trends, coordinate agencies, and manage the allocated A&P budget

What you bring

You have four to six years of marketing experience at a multinational FMCG company
You bring strong project management capability
Experience in innovation, portfolio management, or Foodservice and Out-of-Home work is an advantage

Who this fits

You’ll suit work focused on innovation, portfolio growth, Foodservice, and Out-of-Home execution across the NEAR and Middle East region. The role is based in New Cairo, Egypt and involves coordination with marketing, R&D, supply chain, packaging, factories, sales, trade marketing, and agencies.

From the employer

Job Purpose

Support the implementation of the Kiri Beyond Core and Out of Home strategy across the NEAR and Middle East region, in alignment with the overall Bel NME strategy. Drive the growth of the Beyond Core portfolio by leading innovation and renovation projects, while also supporting the expansion of Bel brands within Foodservice and Out-of-Home channels. Contribute to the delivery of key business objectives across volume, turnover, profitability, market share, and brand equity, while ensuring the effective management of the allocated A&P budget.

Main Accountabilities

Lead annual innovation plans and manage innovation and renovation projects from concept to post-launch.
Coordinate cross-functional teams including Central Marketing, R&D, Supply Chain, Packaging, and factories to ensure smooth execution.
Build launch plans, monitor timelines, track post-launch performance, and identify optimization opportunities, including P&L support.
Support the implementation of Bel’s Foodservice and Out of Home strategy in collaboration with Sales and Trade Marketing.
Identify growth opportunities across chefs, restaurants, cafés, hotels, and catering, and execute activations, partnerships, and events.
Develop OOH communication platforms, activation materials, and manage creative, activation, and Foodservice agencies.
Monitor consumer, category, and competitor trends, and lead relevant research to translate insights into innovation and activation opportunities.
Manage communication campaigns end-to-end, including creative development, production, brand consistency, ROI tracking, and stakeholder coordination.

Qualifications

4–6 years of marketing experience in a multinational FMCG company.
Experience in innovation, portfolio management or Foodservice / OOH is a strong advantage.
Strong project management skills.