Assistant Marketing Manager for Grab Ecommerce

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Grab Vietnam's Marketing team helps grow the business by connecting customer insights with compelling campaigns and strong merchant partnerships.

For emerging categories, the team identifies growth opportunities, shapes category and campaign plans, and works closely with Commercial, Category, Content, Marketplace, Operations, and Creative teams to bring them to life. Its work spans digital communications, sales campaigns, livestreams, and brand partnerships—with performance analysis guiding future growth.

Get to Know the Role

Drive growth for emerging e-commerce categories by using market and shopper insights to shape category plans, leading campaigns across channels, and building merchant partnerships that deliver sustainable business results.

The Critical Tasks You Will Perform

Accelerate growth for emerging categories

• Build deep category understanding through data insight: study shopper behaviour, basket patterns and assortment gaps, and run market monitoring & benchmarking of ecommerce deals to know exactly where the growth is.
• Translate that insight into a category growth plan: define the priority categories, the assortment and pricing angle, and the campaign calendar that will move each one.
• Deploy the marketing and commercial agenda behind the plan: lead the monthly Sales campaign platform as well as weekly sales & livestream activity, from planning through to post-campaign readout, including new retailer and merchant activations.
• Brief and land the communication assets across touchpoints (in-app & digital), working closely with the Content, Marketplace, Category and Operations teams plus the in-house creative team.

Drive merchant-brand partnerships & growth plans for emerging categories

• Co-develop the partner portfolio strategy with the Commercial team: shape which brands and retailers we go after, and own the new merchant pipeline end to end.
• Co-build a winning growth plan with a competitive package to pitch more partners: design the commercial proposal, partnership packages & co-funding package, and business-marketing agenda that position us strongly for merchants who are actively comparing offers across ecommerce platforms.
• Pitch, convert and serve partners with a customised growth plan for each one, executing brand week & sales campaigns together with them and converting brands into recurring monthly brand-partnership campaigns.
• Monitor partnership and campaign performance of every package deployed, and make recommendations to optimise spend efficiency and business return.

What Essential Skills You Will Need

• Bachelor degree, with a focus on Marketing, Business Administration, Commerce or Economics, proficient in English & Vietnamese.
• 4+ years of full-time experience in Ecommerce is a must: hands-on experience with ecommerce and marketplace platforms, or brand/retailer-side ecom channel management, with solid know-how of how ecom deals, campaigns and seller packages actually work.
• Proven experience in ecom/channel marketing, category or commercial roles, with a track record of pitching and negotiating directly with brands, retailers or merchants; experience working with ecommerce categories such as Healthcare, Beauty & Personal Care, Mom & Baby and similar is a plus.
• Experienced in design partnership and co-funding packages that are both attractive to merchants and commercially sound for the business.
• Experience planning and executing campaign mechanics at volume (brand weeks, monthly sales campaigns, flash sales, livestream) with clear performance accountability.
• Detail-oriented, consumer-centric & data-driven mindset to unlock and drive business growth.
• Capability to work effectively and influence across big & diverse cross-functional teams, and directly with external partners.
• Resourceful & fast learning ability in an ever-changing environment; flexibility & adaptability with business needs; ability to perform under pressure in a dynamic & fast-paced environment.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.