Digital Marketer
At a glance
Mid-level Digital Marketing role at Gotham Enterprises Ltd. Remote, United States · full-time · $70,000–$80,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run campaigns across SEO, SEM, social media, email, and content marketing
- Improve campaign efficiency by reviewing performance and optimizing for return on investment
- Build content approaches that bring healthcare job seekers and employers to the platform
- Run paid advertising through Google Ads, LinkedIn, Facebook, and related channels
- Measure digital results, prepare reports, and follow changing marketing practices
What you bring
- A bachelor’s degree in marketing, communications, advertising, public relations, English, or a related field
- At least five years working in digital marketing
- Working knowledge of SEO, SEM, Google Analytics, and social media platforms
- Evidence of managing paid campaigns and producing measurable outcomes
- Strong written and spoken communication alongside creative and analytical thinking
Who this fits
This role suits a mid-level digital marketer who can balance campaign execution, paid acquisition, content planning, and performance analysis. You’ll work remotely on a Monday-to-Friday schedule aligned with Eastern Time business hours. The position is full-time.
From the employer
Digital Marketer
Philadelphia, PA | Healthcare Industry | $70,000 – $80,000 per year
Remote - Full-Time | Work Hours: M to F 9:00 AM - 5:00 PM EST
Role Overview
Gotham Enterprises Ltd is a Healthcare Jobsite and Career Marketplace where Healthcare Professionals don't just look for Jobs but Manage their Careers. As a full-time Digital Marketer, you will be responsible for developing, implementing, and optimizing online marketing campaigns that drive traffic, engagement, and conversions. You will play a key role in growing our brand presence and ensuring our Job Site platform, Gotham Enterprises Ltd, is the go-to destination for healthcare professionals.
Objective: To Drive Significant Organic & Paid Web Traffic to our Platform
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and content marketing).
- Monitor campaign performance and optimize for ROI.
- Develop engaging content strategies to attract healthcare job seekers and employers.
- Manage paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.).
- Track, analyze, and report on digital marketing metrics.
- Stay up-to-date with digital marketing trends and best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, English or related field.
- 5+ years of experience in digital marketing (Job Board, healthcare or recruitment industry experience is a plus).
- Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
- Proven track record of managing paid campaigns and driving measurable results.
- Excellent written and verbal communication skills.
- Creative thinker with strong analytical skills.
Benefits
- Competitive salary: $70,000 – $80,000 annually + Benefits + 21 days PTO.
- Opportunity to work in a mission-driven healthcare industry.
- Collaborative and supportive team environment.
- Professional growth and career development opportunities
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