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Full Stack Digital Marketer (Martech) - 473

D2B Open · verified Sep 10, 2026
Remote Metro Manila Full-time Mid-level Digital Marketing

Mid-level Digital Marketing role at D2B. Remote, Philippines · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll run digital marketing programs across several hospitality properties
  • You'll manage CRM and email programs through segmentation, automation, and tailored messaging
  • You'll connect PMS and CRM data so the systems work together
  • You'll improve paid, owned, and earned campaigns against budget goals
  • You'll maintain websites, booking connections, conversion tracking, creative assets, and technical SEO

What you bring

  • You've built, maintained, and connected Webflow and WordPress websites
  • You can manage CRM automation, audience segmentation, and workflows with platforms such as Mailerlite
  • You can work confidently with GA4, Meta Pixel, Google Tag Manager, and UTM parameters
  • You bring at least three years creating and optimizing SEO, EDM, and paid campaigns across Meta and Google Ads

Who this fits

This suits a hands-on marketer who can span campaign execution, websites, CRM automation, tracking, and martech connections. You'll work remotely from Metro Manila during Australian business hours. The role supports multiple hospitality properties and reports to the Commercial Team.

From the employer

Position: Full Stack Digital Marketer

Salary: PHP 75,000 - PHP 100,000/month

Working Hours & Conditions: Australian Business Hours, Remote

ROLE OVERVIEW:

The Full Stack Digital Marketer is a hands-on hybrid role operating at the intersection of marketing execution and martech (marketing technology) infrastructure. Reporting to the Commercial Team, this individual will own the technical connectivity, conversion rate optimization, and digital campaign performance across a portfolio of hospitality properties. The primary objective is to maximize direct bookings while reducing reliance on third-party online travel agencies.

PRIMARY RESPONSIBILITIES:

  • Execute full-stack digital marketing strategies across multiple properties.
  • Manage CRM and email marketing initiatives, advanced audience segmentation, automated workflows, and personalized campaigns.
  • Ensure seamless data flow connectivity between PMS and CRM systems.
  • Develop and optimize paid, owned, and earned media campaigns aligned with budgetary targets.
  • Build, maintain, and connect CMS platforms (e.g., Webflow, WordPress) to live booking engines.
  • Manage conversion rate optimization, tracking infrastructure, pixel implementation, and analytics dashboards.
  • Handle creative design assets for digital platforms, social media, websites, and print.
  • Oversee technical SEO improvements, listing health across search profiles, and the martech onboarding of new property acquisitions.

Requirements

  • CMS (Content Management System) & Website Management: Hands-on experience developing, maintaining, and connecting Webflow and WordPress sites.
  • Martech Connectivity & CRM (Customer Relationship Management) Automation: Demonstrated ability to manage CRM systems (e.g., Mailerlite), advanced audience segmentation, and automated workflows.
  • Conversion Rate Optimization & Tracking Infrastructure: Mastery of GA4 (Google Analytics 4), Meta Pixel, Google Tag Manager, and UTM (Urchin Tracking Module) parameters.
  • Full-Stack Digital Campaign Execution (3+ Years): Hands-on creation and optimization of SEO (Search Engine Optimization), EDMs (Electronic Direct Mail), and Paid Media (Meta/Google Ads).

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